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1. SEARCH MARKETING: Pay-per-call

   other." PPCall is certainly still in its early days of development. However, as Andy Brown, editor ...

   a12admin a12 - 20/08/2006 - 00:00

2. BEST PRACTICE: Show off and sponsor

   B2B sponsorship is considered as having one of two objectives; that is either to generate primary ...

   a12admin a12 - 09/07/2007 - 00:00

3. ANALYSIS: Airling brands fly low

   and leisure customers are both looking for value and quality, they mean different things to the two markets. ...

   a12admin a12 - 07/11/2004 - 00:00

4. DIGITAL MARKETING: Affiliate marketing

   fishing- you can take two approaches. If you bait your hook and drop your line in the water, you may catch ...

   a12admin a12 - 01/10/2006 - 00:00

5. BEST PRACTICE: Getting the best out of suppliers

   – will make or break the relationship.   Be ruthless There are two things to consider when appointing ...

   a12admin a12 - 22/09/2005 - 00:00

6. DATA FOCUS: Avoiding data decay

   of the two sets of records are compared. If the score of the records being checked is high enough, ...

   a12admin a12 - 29/03/2006 - 00:00

7. BEST PRACTICE: Ensuring ROI on recruitment

   seconds as applicants tend to reply to a job posting within a day. After this point the company's ...

   a12admin a12 - 07/11/2004 - 00:00

8. PROFILE: David Smith- Marketing Director, Canon

   of these two insights created the spark for the 'Small steps...' campaign: helping companies to get ...

   a12admin a12 - 28/02/2007 - 00:00

9. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

   way to go – at least another two years, according to the plan. He also acknowledges that there has ...

   a12admin a12 - 25/04/2006 - 00:00

10. Outdoor advertising: Are you looking at me?

    into four categories: roadside, transport, retail and ambient. The latter two are typically used ...

    a12admin a12 - 27/03/2005 - 00:00

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