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1. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

   were in market just 17 days after briefing. The campaign was built to ramp up quickly with breaks ... Phase two of the campaign expanded to OOH, and phase three pushed into radio with ads featured ...

   David Rowlands - 14/06/2022 - 10:15

2. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

   and resourcing Leaders Creativity Internal & External talent Over the last two years, trailblazing B2B agency ... piece by mind-blowing piece.  The two-hour extravaganza included bespoke video content and three ... The other is to nominate a colleague for the Learning Spirit of the Month (LSOM) awards. Each month, two ...

   David Rowlands - 14/06/2022 - 12:23

3. How to make intent data a cornerstone of campaign excellence

   and where we’re going Gone are the days of “spray and pray”- there really is no excuse for “our database ... the best in business to re-ignite your marketing the next day! Sign me up! We all know the importance ...

   Ben Beeching - 22/06/2022 - 10:11

4. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

   and marketing leaders – and nor are they the responsibility of these two functions alone. Enter ... and measure the success of their teams; and externally-facing, in terms of how they maximise two-way value ... or two narrow capabilities.  Many will cite their data, content, or technology as the primary hurdles ...

   Clive Armitage - 22/06/2022 - 15:10

5. Let’s get personal

   You’ll leave with actionable insight from the best in business to re-ignite your marketing the next day ...

   Charlie Nicholson - 27/06/2022 - 10:48

6. Are you a CMO worried about budget? Read this

   is hard to begin with – and changes day by day. Here’s why it’s not all doom and gloom, concerned CMO.  ... surged over the course of the past two years. Much of that innovation has been in the analytics space, ... to a data fight: Hard stats are always going to win the day over subjective opinions – and is likely ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

7. Is poor employee experience holding back your sales and marketing team?

   the bacon and keep everyone in a job. What if these two teams are unhappy? What if their day-to-day ... of an organisation. Simply put: what it’s like to work somewhere day-in, day-out.  Pre-pandemic, for the majority ... day, hand-in-hand? A world where employees are fulfilled, united behind a clear cause and purpose, ...

   Steven Cozens - 05/04/2022 - 14:15

8. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

   strategies.  About Integrate In 2019, Integrate made two acquisitions – an event lead management and an ABM ...

   David Rowlands - 07/07/2022 - 12:59

9. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

   $50 billion to over 250,000 borrowers and provided financial services to over two million Americans.  ... are motivated by two things- closing loans and making money.  How could Agent3 use these motivators ... their heads. They saw traits that we manifested into two primary broker archetypes: The calculated "big ...

   David Rowlands - 13/06/2022 - 16:00

10. The future of digital marketing from the Metaverse to AI and everything in between

    You’ll leave with actionable insight from the best in business to re-ignite your marketing the next day ...

    Michael Dean - 21/06/2022 - 09:14

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