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  1. Why increased customer privacy provides an opportunity for marketers

    location tracking, device type and time of engagement.  Impact on email senders What’s happening ...

    Sam Holding - 26/01/2022 - 10:07

  2. Much like comedy, good B2B marketing comes down to timing

    Deciding which accounts or type of organisations to target is just one challenge marketers face, as to when ...

    Jon Clarke - 24/01/2022 - 10:22

  3. Three demand generation focus areas you need to know

    moved onto service-based content helps you structure your messaging appropriately. Here are six types ... pages before converting, marketers need to understand which types of content are helping their prospects ... that content consumption insights can help answer: Who is consuming content (demographics)? What content type ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. Five ways AI impacts demand generation

    information to use and which data to ignore. AI helps solve this problem by taking in various types of data ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. Christelle Fraysse on the importance of a solid CRM system

    organisations future-proof their business through these types of platforms?  The pandemic has caused ongoing ...

    David Rowlands - 16/12/2021 - 12:19

  6. Establishing the right goals in 2022 for small businesses

    and understand its realities Before marketers can put 2022 plans into place, it’s crucial to determine the type ...

    Rebecca Grimes - 20/12/2021 - 12:14

  7. Everything you need to know to create a high-converting B2B product page design

    process.  If you know how users are currently interacting with your website and the type of content ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  8. The big lie of thought leadership in B2B

    computational linguistic analysis. In projects of this type, we often use computational techniques to analyse ... between them. For example, in this analysis of discussions about a technology type (see below), we can see ... the balance of subjects in our content.  Psycholinguistic profiling Another type of analysis that can ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Why your competitors are creating content in clusters (and why you should too)

    your audience’s pain points, and what type of content they might be looking for as a result. If your ...

    Kerrie Malone - 06/12/2021 - 09:28

  10. The tautology of marketing operations job titles

    to be highlighted as being addressed. Even we MOps types understand the importance of branding! Should ...

    Simon Daniels - 03/12/2021 - 08:47


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