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  1. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    these latest acquisitions have sent shock waves through the B2B world. However, Matt rules out this type of B2B ...

    Lucy Gillman - 08/10/2021 - 10:04

  2. How neuroscience affects CX in B2B marketing

    tired. This type of cognitive load can have a detrimental effect on customers' perception of a brand ...

    Lucy Gillman - 05/10/2021 - 10:24

  3. How to build a B2B content strategy

    businesses need different types of content strategies. First, the decision process and customer journey tend ... or videos: What content types work best? Now that you’ve built your B2B content strategy foundations, you can ... to create video content to suit them.  There are a few content types that universally work well for B2B ...

    Larry Kotch - 21/09/2021 - 11:48

  4. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    years, 82% of marketing leaders plan to create new types of content and generate experiences to create ... types of content, how can organisations create the right space, the right content that hits home ...

    Lucy Gillman - 01/10/2021 - 09:45

  5. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    to break down the different types of customer insight. “First of all, it’s important to think about what ... types of data we’re collecting in order to generate customer insight,” Christine said. “So, I identified ... of those five data sources, we’re collecting four different types of insights: market predictions; customer ...

    David Rowlands - 28/09/2021 - 13:42

  6. How to lead score like a boss

    worth of data to understand what those trends look like. Those are the types of patterns and trends ...

    David Rowlands - 17/09/2021 - 15:40

  7. Does diversity training actually work?

    that long-term changes in participants' behaviours are unlikely to be changed from this type of training. ...

    David Rowlands - 13/09/2021 - 13:57

  8. Why you need to take the next step in your relationship (with HR)

    and involved process of different types of internal communications and team interactions,” Andrew says. “So ...

    David Rowlands - 09/09/2021 - 08:59

  9. Part 1: This is the audit that every B2B business needs right now

    of shareholder value. Beauty and the beast In simple terms, there are two different types of business: one ...

    Mercè Cozens - 02/09/2021 - 09:44

  10. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    prioritise different customer needs?  So this is the step you’ll need to take once you figure out one type ...

    David Rowlands - 02/09/2021 - 09:58

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