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  1. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    prioritise different customer needs?  So this is the step you’ll need to take once you figure out one type ...

    David Rowlands - 02/09/2021 - 09:58

  2. News: DMA creates career personality quiz on International Youth Day

    to highlight what types of careers the creative, data and marketing industries can offer through its quiz ... called ‘What Type of Marketer are You?’. Users can explore a series of scenarios through ... personality-based questions by helping them understand what job types might fit their qualities. After users receive ...

    Kavita Singh - 26/08/2021 - 13:36

  3. 7 alliance partner marketing pitfalls you may not know (but should)

    c ourting  prospects of the same size   and  organization type?  Who qualifies the leads,  and when  do ...

    Rod Griffith - 26/08/2021 - 10:42

  4. Top 7 B2B inclusion and diversity campaigns and initiatives

    The video showcases the bias that can appear for all types of people in unexpected ways. 2. #YouBelongHere ... in the workplace. The video showcases the bias that can appear for all types of people in unexpected ways. anonymous ...

    Kavita Singh - 25/08/2021 - 11:11

  5. Super-charged lead generation: How to drive more ROI from your marketing

    in contact with the prospect, with no delays in scheduling calls or missing each other. This type of website ...

    Kate Cox - 24/08/2021 - 15:37

  6. What do hybrid events actually look like in the future?

    are where a lot of business happens as you can squeeze so much into just a few days.  These types of events ... will give you different types of engagement and sponsorship depending on your objectives. If you want ... each type of attendance is important. For instance, one attendee might be starting on their awareness ...

    Kavita Singh - 19/08/2021 - 10:42

  7. How to connect your marketing and sales teams through sales enablement

    into their buyers needs and become even more tightly integrated. This type of feedback between the teams can create ... of content or process isn’t working, it’s necessary for growth. In addition, these types of meetings can ...

    Kavita Singh - 18/08/2021 - 16:04

  8. 8 marketers share their B2B marketing predictions for the rest of 2021

    into these types of companies.” Martech: Craig Howard, chief solution architect, Merkle “As marketers better ... into these types of companies.” Martech: Craig Howard, chief solution architect, Merkle “As marketers better ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  9. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    on that platform. By taking that same type of company-based targeting approach to the B2C social networks, you can ... one type of messaging to another type of messaging. So, we’re looking for more ways to help automate ...

    David Rowlands - 06/08/2021 - 11:18

  10. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    and helped garages swiftly find the correct Duckhams oil for their customers – just by typing in a car’s ...

    David Rowlands - 06/08/2021 - 10:28

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