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  1. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    Use Ctrl-F on your proofing weak spots. Let’s be honest: typing is hard. And proofing your own work ... technology is your friend. Maybe you tend to type “the” as “teh”, use a hyphen instead of an en dash, or hit ...

    David McGuire - 25/06/2021 - 14:58

  2. The 4 pillars of being a thought leader

    on social media, what types of outlets tend to ask you to speak, who publishes your writing and what types ... they engage with their peers the most. Pick a couple of channels and a couple types of assets, but make sure ...

    Kavita Singh - 23/06/2021 - 10:13

  3. An inside look at Ignite USA and the post-Covid event economy

    we all adapt to the new trend of networking and learning in person.  But for you old fashioned types ... in person.  But for you old fashioned types, you can also attend online!    For more highlights ...

    William Furlong - 15/06/2021 - 15:40

  4. News: Global report by ON24 shows use of webinars triples

    some type of video – an almost 30-point increase from the previous year. The increasing usage of video ...

    David Rowlands - 11/06/2021 - 11:14

  5. Why customers need ‘positive friction’ in their CX experiences

    about what your audience actually wants and values is a risk not worth taking. This type of friction, ... wants and values  is a risk not worth taking. This type of friction, I would argue, is necessary ...

    Kavita Singh - 04/06/2021 - 11:56

  6. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    partner size and capability, persona-type (sales, pre-sales, marketing and individuals in a hybrid role) ... and even partner type – whether distributor, managed service provider (MSP) or valued-added reseller (VAR). ...

    David Rowlands - 02/06/2021 - 11:09

  7. What is connected TV and how can it be used in B2B marketing?

    Finding a good agency partner with this type of buying capability is an important first step. They can dig ... for effective planning. If you are already working with an agency and they don’t do this type of media buying, ...

    Kavita Singh - 02/06/2021 - 10:52

  8. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    businesses of all types throughout the state of Wisconsin who found themselves in a pandemic-induced economic ...

    Kavita Singh - 02/06/2021 - 12:59

  9. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    of these audience types is making yourself heard above the noise in the already-saturated marketing channels.  Any ...

    Kavita Singh - 02/06/2021 - 12:29

  10. Creating content for a better customer experience journey

    to you later down the line. Now you’re ready to start creating content. Content types for every ... touchpoint There are no hard and fast rules about which type of content to use at each stage of the customer ... it can be helpful to consider how four of the core types of content might perform at different stages ...

    Emma Crofts - 29/04/2021 - 14:19


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