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1. A new year, a new set of priorities: Tackling your 2023 budget

   the next twelve months and beyond.  The first chart shows how CMOs are typically ranking the importance ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   typically translate into business caution and then into marketing uncertainty for B2B companies. That means ...

   Joel Harrison - 14/12/2022 - 10:59

3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   Master- Strategy & Evolution A merger or acquisition is typically a pivotal moment for any B2B ... Propolis, please send me a message. A merger or acquisition is typically a pivotal moment for any B2B ...

   Joel Harrison - 21/11/2022 - 10:29

4. Online marketplaces – Threat or opportunity for B2B vendors?

   and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

   Kieron McCann - 24/10/2022 - 09:46

5. Why marketing operations is the foundation of a successful modern marketing team

   for marketing maestros, while our research has found 58% of teams still typically build reports in spreadsheets. ...

   Harriet Durnfor... - 14/11/2022 - 11:17

6. The importance of brand personality in B2B – and how to find yours

   and competitive differentiation. With B2B companies are typically awash in a 'sea of sameness' and ... typically indicate gaps, positive and negative, in service performance, product differences, and competitive ...

   Sue Mizera - 25/08/2022 - 14:16

7. What makes a successful customer experience map? Four tips for customer-centric businesses

   is typically well-suited to customer journeys in which the customer must follow a set process to complete ... customer experience map are accurate. We typically make assumptions about our customers’ pain points ...

   Kerrie Malone - 11/07/2022 - 09:03

8. The Croc on winning Gold for ‘Best use of creative’

   and develop the right type of messaging and right content formats (like eBooks and films etc) that we knew ... needed to be real with people. At the time we shot the film and launched it in market, there were many ... needed to embrace the situation rather than fight it. The film showed our audience that even in the world ...

   David Rowlands - 03/05/2022 - 08:42

9. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   and opportunities for the next 10 years. Created a short film series: ‘Incredible Journeys.’ Released episode ... 7 – Brazil. Customer events filmed virtually for Helvetic, Air Peace, KLM – and to amplify through press, ...

   David Rowlands - 14/06/2022 - 09:49

10. News: Workplace from Meta gives frontline employees a voice with new global campaign

    and emotive storytelling to shine a light on a typically overlooked audience. The film series demonstrates ...

    David Rowlands - 04/03/2022 - 13:49

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