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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    Master- Strategy & Evolution A merger or acquisition is typically a pivotal moment for any B2B ... Propolis, please send me a message. A merger or acquisition is typically a pivotal moment for any B2B ...

    Joel Harrison - 21/11/2022 - 10:29

  2. Propolis new user interface

    conversations Share an opinion, links or content Start a discussion about a pertinent topic Show me more! ...

    scotty - 16/11/2022 - 12:30

  3. Why marketing operations is the foundation of a successful modern marketing team

    for marketing maestros, while our research has found 58% of teams still typically build reports in spreadsheets. ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. Online marketplaces – Threat or opportunity for B2B vendors?

    and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

    Kieron McCann - 24/10/2022 - 09:46

  5. Five ways you can ensure your prototype gets you big time investment

    board  Gather a team with relevant experience, representative opinions and skills and leave your ego ... will have developed some strong opinions based on assumptions you have made about the needs you have ...

    Martin Brierley - 29/09/2022 - 10:24

  6. The importance of brand personality in B2B – and how to find yours

    and competitive differentiation. With B2B companies are typically awash in a 'sea of sameness' and ... typically indicate gaps, positive and negative, in service performance, product differences, and competitive ...

    Sue Mizera - 25/08/2022 - 14:16

  7. What makes a successful customer experience map? Four tips for customer-centric businesses

    is typically well-suited to customer journeys in which the customer must follow a set process to complete ... customer experience map are accurate. We typically make assumptions about our customers’ pain points ...

    Kerrie Malone - 11/07/2022 - 09:03

  8. How your peers are measuring marketing operations

    reached fits well with the type of work that MOps typically undertakes. “We work on OKRs that are project ...

    Simon Daniels - 25/07/2022 - 10:08

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and cross-sell opportunities.  Advocacy  Webeo have encouraged customers to be vocal on their opinion of Webeo ...

    David Rowlands - 07/07/2022 - 15:26

  10. It’s time to rethink social

    of this is visible to a business,” Andy continues. “It’s no surprise why B2B’s typical sales-led approach to social ...

    David Rowlands - 05/07/2022 - 12:24

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