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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    but requires individual commitment and resolve to deliver a final, fully authentic result. This leaves a wide ... This leaves a wide berth for the Succeeder and the Explorer product brands we originally discovered ... one technology over the other. This leaves little doubt: brand personality is, and continues to be, ...

    Sue Mizera - 09/03/2023 - 11:16

  2. A new year, a new set of priorities: Tackling your 2023 budget

    the next twelve months and beyond.  The first chart shows how CMOs are typically ranking the importance ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. Eight essentials for a successful global marketing rebrand

    you. At worst, it will isolate them and leave them disconnected and disenfranchised from your brand. ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Live reaction: Can ChatGPT write your B2B copy?

    content…” Leave aside the minor issue about hyphenating “real-time”; in 2023, choosing webinars ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    philosophy with 21C psychology, Why not? It’s all about human nature. Coda: Aristotle would leave you ... reveal. Channelling the 21C? Anticipating SDT theory? We leave this to you to decide. Aristotle’s point ...

    Sue Mizera - 15/12/2022 - 08:40

  6. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    typically translate into business caution and then into marketing uncertainty for B2B companies. That means ...

    Joel Harrison - 14/12/2022 - 10:59

  7. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    Master- Strategy & Evolution A merger or acquisition is typically a pivotal moment for any B2B ... Propolis, please send me a message. A merger or acquisition is typically a pivotal moment for any B2B ...

    Joel Harrison - 21/11/2022 - 10:29

  8. Why marketing operations is the foundation of a successful modern marketing team

    platforms and channels. As well as leaving marketers overwhelmed by the volume and variety of data sources, ... for marketing maestros, while our research has found 58% of teams still typically build reports in spreadsheets. ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  9. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    queasy stomachs not welcome. What you’ll leave the ABM Conference with So, what are some of the key ... adds. The dos and don’ts to a stand-out ABM campaign. You’ll leave knowing what makes a stand-out ... campaign – what the key drivers to success were, and what Digital Radish would leave out. Getting sales ...

    David Rowlands - 01/11/2022 - 08:16

  10. Online marketplaces – Threat or opportunity for B2B vendors?

    and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

    Kieron McCann - 24/10/2022 - 09:46


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