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  1. How CogniClick can personalise your content for ABM success

    audience. “Coming into marketing from sales, I understand how they work,” Helen outlines; “sales only want ...

    David Rowlands - 26/11/2021 - 14:56

  2. How to realise the full potential of sustainability marketing

    consumers reject brands that neglect sustainability. They expect companies to show understanding and concern ... and outcomes in infographics.  Make this content easy for stakeholders to find and understand. Keep the content ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Four game-changing insights driving customer acquisition in a digital world

    need to understand who is in it and what their needs are so you can articulate those needs.  Think ... and contextualise it so that it’s understandable and relatable for your product and the rest of your organisation. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Planning for 2022: An interview with Mercè and Steven Cozens

    the 2022 revenue target? Secondly, don’t forget the need for research to better understand what your ... customers need, your competitor landscape and your market. Thirdly, make sure that you fully understand your ...

    David Rowlands - 19/11/2021 - 10:26

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    understand their customers as real people first. They know exactly what brings customers pride, joy, success, ... The reason for these glowing reports? In our view, HighKit gets cyclists! HighKit deeply understands ... HighKit thoroughly, profoundly understands cycling’s 'why?' While they surely know ...

    Sue Mizera - 19/11/2021 - 09:34

  6. 11 words to delete from your B2B copy

    If, by swapping out a few words, you can make your content easier to read and understand, you’ll ...

    David McGuire - 18/11/2021 - 16:34

  7. The data and science you need to know when approaching ABM email marketing

    highlighted that in each case the results inverted our understanding of “conventional wisdom.” His key ...

    David Rowlands - 16/11/2021 - 09:39

  8. Unconventional ways of getting customer insight

    our customers were having and also understand the contact. This is why we use tools like AI and deep ... to understand a new market. Long-form reports and whitepapers may have a place, but shorter and instant results ...

    Kate Cox - 15/11/2021 - 09:25

  9. How to approach your ABX strategy

    audience. This serves the two-fold benefit of forming a deeper account understanding and team alignment. ... in conjunction with heat maps to fully understand what job titles are engaging with sales and marketing teams: ... so that you can better understand where they are in their buying journey and create targeted ...

    David Rowlands - 10/11/2021 - 10:57

  10. Mastering ABM: Lessons learned from several masters of ABM

    to understand how they set up their ABM team, what their budget looks like, if they have executive support, how ... of industry and account-based marketing at Capita, to understand how they set up their ABM team, what ... is a ‘highlights’ version of that report, and will help you to: Understand how to set up your ABM programmes ...

    Daniela fernandes - 09/11/2021 - 11:25


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