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  1. Simon Daniels on the MOPs dos and don’t for 2022

    on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ... Understanding your customers’ needs and requirements- the keys to nailing personalisation Simon refutes the view ... to first party data: understand who your customers are so you can speak to those personas with messaging, ...

    David Rowlands - 25/01/2022 - 08:55

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    a business that understands the B2B marketing industry better than anyone, and at such a pivotal moment. ...

    David Rowlands - 26/01/2022 - 10:41

  3. Why increased customer privacy provides an opportunity for marketers

    with their customers by sending them relevant content. The average consumer may not understand that by selecting ... of the iOS15 privacy changes. You’ll need deliverability analytics to understand the health of your list ...

    Sam Holding - 26/01/2022 - 10:07

  4. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    anywhere  Understandably, 85% of creatives have experienced a change to their working environment during ...

    David Rowlands - 25/01/2022 - 12:33

  5. Much like comedy, good B2B marketing comes down to timing

    have a clearer understanding of where your customers and prospects are in terms of the buying cycle, ... The right message can show that you understand your customers, you’ve listened, you empathise ... of information and tracking behaviours, to understand your prospective audience and be able to target them ...

    Jon Clarke - 24/01/2022 - 10:22

  6. Three demand generation focus areas you need to know

    automation and demand generation has helped bridge this gap, helping marketers understand the buyer journey ... Understanding customer intent and engaging them throughout their journey will be critical for the success of B2B ... algorithms allows them to process big data in real-time and understand consumer behavior better than ever ...

    Satish Sadasivan - 21/01/2022 - 15:35

  7. Why you need emotional marketing in 2022

    brand. If you understand your brand personality and your ideal customer profiles, you already know how ...

    David Rowlands - 20/01/2022 - 08:51

  8. How to break down data silos and become the data-driven marketer you need to be

    have more data at their disposal, but what good is that if you can’t access, connect and understand ... it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... and understand it in any meaningful way? With this core issue in mind, we spoke to several senior marketers ...

    Daniela fernandes - 18/01/2022 - 10:42

  9. Barbara Stewart on nailing your CX in 2022

    in and of itself. As she outlines, the pillars of ‘good’ CX centre on understanding: The fundamentals of what people ... in favour of a simpler view: get to grips with who your clients are, understand their needs and deliver ... understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ...

    David Rowlands - 18/01/2022 - 08:48

  10. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

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