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  1. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    enough in common to understand one another,” Matt elaborates, “but enough difference to be highly ... taking enough time to understand “the culture, capability piece, the ways of working and how to bring ...

    Lucy Gillman - 08/10/2021 - 10:04

  2. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    Wipro understands the clients’ needs and demands in order to provide them with the best CX (a ... and client teams to understand views on the ground. Taking a holistic approach to talent For Bonnie, “talent ... consider why they'd want to work for you. “Candidates need to understand how they'll fit ...

    Lucy Gillman - 01/10/2021 - 09:45

  3. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ... impede the reader’s understanding by trying to be ‘too clever,’ especially by “sacrificing clarity ... to make your writing as easy to understand as possible. Remember your readers will usually skim rather ...

    Lucy Gillman - 01/10/2021 - 14:20

  4. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    and optimise: understand if and when reps are engaging with professional training, how effectively ...

    Lucy Gillman - 01/10/2021 - 12:37

  5. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    with some of the innovators themselves. We’ll seek to understand what these people are doing that’s so ...

    David Rowlands - 01/10/2021 - 12:38

  6. News: durhamlane and Cyance launch new report

    meaningful engagements: Understanding my challenges (71%) and educating me on how to overcome them (69%). ... understand what their prospects are researching, consuming and sharing. This will help B2B marketers ... to understand their business challenges and design helpful content that provides actionable insights ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  7. The must-have skills marketing teams need for automation success

    is that the industry is simultaneously experiencing a shortage of skilled professionals who understand how to use ... and 16% understand data and database management. Yet data management and interpretation is the lifeblood ... Data-driven decision-making One step further than simply understanding data analytics and finding insights, ...

    Tom Ryan - 28/09/2021 - 16:26

  8. 7 Essentials for ABM

    accounts, and identify and understand key stakeholders within those accounts   Steps to ...

    Francesca Davis - 27/09/2021 - 12:19

  9. Five questions to help pinpoint your brand identity

    beginning. Because, to make any sense of the developed brand, you need to understand the start-up. Do that, ... that resonates with your core audience. But you have to understand your whole customer – not just their buyer ... services? And by understanding these questions, you should also be able to identify who they want to speak ...

    Charlotte Hartley - 23/09/2021 - 11:08

  10. How to build a B2B content strategy

    strategy. You need to have a complete understanding of: Your brand vision. Your marketing campaign goals. ... that you’re jumping into. Understand your competitors and what they’re doing, take note of the keywords ...

    Larry Kotch - 21/09/2021 - 11:48

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