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  1. How to use humour in your B2B content (and how not to)

    importantly, you get to show your audience how well you understand their job, and how they feel about it. ... funnel. They’re there to build awareness and understanding. Contrast that with a white paper that your ...

    David McGuire - 20/09/2021 - 11:07

  2. 6 reasons why it’s important for marketing to understand finance

    should rush to give a virtual hug to your nearest finance person, it is important to understand finance. ... That means both understanding what drives financial performance as well as dealing with the finance bods. ... on discover 6 reasons why it’s important for marketing to understand finance. The bean counters are coming ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  3. How to lead score like a boss

    getting started, have a look at some of the trends in past closed-won deals, MQLs, and SQLs to understand ... worth of data to understand what those trends look like. Those are the types of patterns and trends ...

    David Rowlands - 17/09/2021 - 15:40

  4. Revere

    understanding of our clients and their target audiences and are created to get the best from their entire ...

    Jack Mann - 16/09/2021 - 15:15

  5. What do hybrid events actually look like in the future?

    quadrupled their knowledge and understanding of virtual events this past year. But what is unique to hybrid ... events that they will need to understand before kicking things off? Are there perhaps some new skills ... the benefits are, using language that potential attendees understand. Being clear on what they will get from ...

    Kavita Singh - 19/08/2021 - 10:42

  6. How employee engagement can help B2B organisations grow

    and feedback Companies must practise the culture of continuous feedback to understand their employees' ... at an individual level, but companies that understand the need to take care of their people, ensure they're ...

    Braja Roy - 15/09/2021 - 12:22

  7. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    The reason for these glowing reports? In our view, HighKit gets cyclists! HighKit deeply understands ... HighKit thoroughly, profoundly understands cycling’s 'why?' While they surely know ... and technology in their offering; emotionally delivering empathy and understanding in their service, communities ...

    Sue Mizera - 15/09/2021 - 11:07

  8. It’s easy to judge, right?

    marketers that understand the blood, sweat and fierceness that goes into the work that you do, they do every ...

    Matt Garisch - 15/09/2021 - 09:41

  9. Does diversity training actually work?

    and their founders understand the importance of D&I. Larger organisations tend to deprioritise unconscious bias ... understand the impact of unconscious bias on the business.” She mentions that many organisations that contact ...

    David Rowlands - 13/09/2021 - 13:57

  10. Why you need to take the next step in your relationship (with HR)

    and as a business, we need to understand that the talent that is out there – our recruitment pool – is as important ... that marketers have always said is ‘nobody understands us. They don’t understand the challenges we have.’ Well, ... departments. It’s always a positive when other functions have a deeper understanding of the value ...

    David Rowlands - 09/09/2021 - 08:59


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