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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    the 2022 revenue target? Secondly, don’t forget the need for research to better understand what your ... customers need, your competitor landscape and your market. Thirdly, make sure that you fully understand your ...

    David Rowlands - 19/11/2021 - 10:26

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    understand their customers as real people first. They know exactly what brings customers pride, joy, success, ... The reason for these glowing reports? In our view, HighKit gets cyclists! HighKit deeply understands ... HighKit thoroughly, profoundly understands cycling’s 'why?' While they surely know ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    If, by swapping out a few words, you can make your content easier to read and understand, you’ll ...

    David McGuire - 18/11/2021 - 16:34

  4. The data and science you need to know when approaching ABM email marketing

    highlighted that in each case the results inverted our understanding of “conventional wisdom.” His key ...

    David Rowlands - 16/11/2021 - 09:39

  5. Unconventional ways of getting customer insight

    our customers were having and also understand the contact. This is why we use tools like AI and deep ... to understand a new market. Long-form reports and whitepapers may have a place, but shorter and instant results ...

    Kate Cox - 15/11/2021 - 09:25

  6. How to develop more effective alliance partner sales tools

    tools. With limited budget and time, the challenge is understanding which tools will add the most value ... identify the challenge and the need, and understand that the two partnering companies are developing ... preference.  4. Evaluate In this stage, the target customer has a clear understanding of the issues ...

    Rod Griffith - 06/10/2021 - 12:01

  7. How neuroscience affects CX in B2B marketing

    Innovation Understanding how the brain works can be extremely beneficial to the B2B world. Far gone ... for marketers to better understand their customers and market. Some of the obvious ones, such as surveys ... the mainstream and it offers us a powerful tool to understand customers. By using scientific techniques ...

    Lucy Gillman - 05/10/2021 - 10:24

  8. Mastering ABM: Lessons learned from several masters of ABM

    to understand how they set up their ABM team, what their budget looks like, if they have executive support, how ... of industry and account-based marketing at Capita, to understand how they set up their ABM team, what ... is a ‘highlights’ version of that report, and will help you to: Understand how to set up your ABM programmes ...

    Daniela fernandes - 09/11/2021 - 11:25

  9. How to approach your ABX strategy

    audience. This serves the two-fold benefit of forming a deeper account understanding and team alignment. ... in conjunction with heat maps to fully understand what job titles are engaging with sales and marketing teams: ... so that you can better understand where they are in their buying journey and create targeted ...

    David Rowlands - 10/11/2021 - 10:57

  10. How sales training and coaching can drive B2B success in 2022 and beyond

    the foundation layer that helps sellers understand the basics of how to sell a product or service. Sales coaching ...

    Kevin O'Regan - 09/11/2021 - 10:37


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