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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    understand their customers as real people first. They know exactly what brings customers pride, joy, success, ...

    Sue Mizera - 10/08/2021 - 16:22

  2. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    are represented. For example, I added the LGBT consumer into our retail annual holiday survey. Also, understanding ... You can do this amongst your team by helping them understand their role in representing I&D. ... to be represented in the creative. It took a bit of time for them to understand it but now they know that they can’t ...

    Kavita Singh - 26/07/2021 - 14:45

  3. 8 marketers share their B2B marketing predictions for the rest of 2021

    understand the need to centralise all data across marketing, sales, and service and how to leverage a central ... customer experience and marketing understanding that customers and prospects are more informed than ever ... society in 2020 a light need to be shone in this area and everyone needs to understand the importance ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  4. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    with the problem, and helping the target account buying team understand a problem that they didn’t even know ...

    David Rowlands - 06/08/2021 - 11:18

  5. What can community marketing bring to the table? with Zapnito's Charles Thiede

    yet, so it would be good to understand what the pillars of great community marketing are. Strong, ...

    Kavita Singh - 13/07/2021 - 10:30

  6. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    activities. With the understanding that social media is a key component of selling business — and the desire ... information about day-to-day activities. With the understanding that social media is a key component ...

    David Rowlands - 02/06/2021 - 15:34

  7. Intent data: Stop leaving warm leads on the table, and join the data revolution

    and an incomplete understanding of the benefits it can deliver. With that in mind, this report will help you ... understand: Why right now is the time to take intent data seriously. Don’t be left behind! The barriers ...

    Jack Mann - 22/07/2021 - 16:16

  8. Brand Value in B2B Marketing

    to understand exactly how a brand should be positioned and how decisions should be made about the brand. ... In this e-book you will: Learn how to make good strategic, rational decisions about your brand Understand how ...

    Jack Mann - 22/07/2021 - 10:55

  9. Are you ready to grow sales by 10x?

    sellers: Understand the mindset of their buyer (group).  xiQ’s AI-generated personality Insights provide ... intelligence. Understanding the mindset of prospective buyers and knowing what and how to engage prospects leads ...

    Usman Sheikh - 13/07/2021 - 17:04

  10. Understanding case studies CP


    Vicky Gill - 19/04/2021 - 17:36


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