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  1. There’s never been a better time to recommit to your vision and mission

    are crafted with this understanding in mind. Without a clear delineation between the vision and mission, your ... and understand their work, perhaps even setting new objectives and key results (OKRs) and KPIs.  Customers’ ...

    Stephanie Copel... - 16/05/2022 - 09:06

  2. Agile working – What next?

    at our session at Ignite USA We want to help B2B marketers understand what mindset is driving ...

    Izzie Rivers - 18/05/2022 - 11:32

  3. Six steps to optimise lead generation

    be grounded in: demographic and behavioural.  Demographic data is vital if businesses are to truly understand ... and marketing departments can be difficult to manage. However, without a mutual understanding between sales ... there is a common understanding and agreement around what constitutes a sales qualified lead, a marketing qualified ...

    John Cheney - 05/05/2022 - 12:34

  4. So you think you’re mature? Let’s see…

    marketers to better understand performance and drive smarter decisions. But it also begs an important ... for understanding and optimising marketing activity — which is how you’ve identified that omnichannel outperforms ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  5. How B2B marketers can build a business brand

    and understand ways to deliver targeted brand building messages without the use of third-party cookies. Brand ...

    Sam Karow - 04/05/2022 - 14:22

  6. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    issues: Understanding connections through data  Data is never singular. It’s packed with connections, ... for a B2B sales and marketing team. Understanding connections between and outside of the buying team (e.g. ...

    Amnon Mishor - 03/05/2022 - 15:35

  7. Five strategies to create a B2B customer experience that beats the competition

    expectations around communication types, frequency, and wait times so customers understand your ability ... of customers expect a business to understand and anticipate their needs. This saves them time whilst also ... demonstrating how well you understand their needs. Make sure you share details about any potential delays caused ...

    Stephanie Copel... - 22/04/2022 - 08:58

  8. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

    making and help businesses better understand the impact of marketing spend on ROI. Timm Janssen, VP ...

    David Rowlands - 27/04/2022 - 17:07

  9. How to design more accessible emails

    impairment. That means a chunk of your subscribers could be struggling to view your emails and understand ... all subscribers a great email experience. Emails should be easy to read and understand for everyone, ... to plain language. Plain language is easy to understand and helps the reader understand what ...

    Elliot Ross - 12/04/2022 - 10:53

  10. A how-to-guide to make a successful B2B podcast

    staff who suddenly recognise their voices in the lift, understand their thinking and can be proud ... the trickier questions, to build rapport and ensure we understand the person behind the expertise. One small ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41


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