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  1. Events are the catalyst to your customer journey: An interview with JR Sherman

    moving it online, we put it into the language that marketing understands better. It woke up a part ... understandable,” he continues. As he outlines, pre-Covid, attendees en masse would receive the same marketing ... people in marketing understand it better” He continues: “There’s so much insight about customers ...

    David Rowlands - 08/09/2022 - 09:34

  2. How marketers can achieve personalisation without third-party data

    for third-party tracking.  But there’s another way for organisations to better understand the end-to-end CX while ... and personalised marketing campaigns and feature launches.  The most successful marketers understand the need ...

    Adam Greco - 05/09/2022 - 16:24

  3. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    solutions for our clients that are built and developed locally, with an appreciation and understanding ...

    David Rowlands - 08/09/2022 - 09:00

  4. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    of potential buyers and understand exactly what they’re looking for has never been greater. Understanding ... are interacting across multiple digital channels. So, in the world of B2B sales, it’s all about understanding ... tool for B2B marketing and sales. Knowledge is power, but only by gaining a deep understanding ...

    Winnie Palmer - 15/08/2022 - 14:06

  5. The importance of brand personality in B2B – and how to find yours

    Content Strategy Brand Campaign management Creativity Every B2B company should understand the impact ... dedicated to Brand and Content strategy. Check out Propolis now! Every B2B company should understand ...

    Sue Mizera - 25/08/2022 - 14:16

  6. Why email automation is ideal for improving internal team processes

    and understand more deeply the lead’s pain points and interests. Thirdly, now that the lead is assigned ...

    Tom Ryan - 24/08/2022 - 09:41

  7. People or personas? What B2B marketing can learn from B2C

    strategy begins with a clear understanding of the target market. That information allows brands to talk ... and show us the company understands our specific concerns. B2C marketing: Creating the customer experience ... Brands, therefore, need to understand the different factors driving purchasing behavior and sales cycles ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. Forget everything you (think you) know about ABM

    career path. I want to give everyone a commercial understanding of how and why ABM works, including: Why ...

    David Rowlands - 18/08/2022 - 15:17

  9. Digital vs. print marketing: A bright and measurable future together

    to create a highly personalised, impactful communication for customers. Data is key to understanding ... through the use of data.  Many brands are already using sophisticated CRM tools for a better understanding ... and technology to help better understand their target audience and create personalised, targeted, measurable ...

    Joe Courts - 03/08/2022 - 12:55

  10. Brand guidelines: When should you start breaking the rules?

    Strategy Brand Creativity Most of us in the B2B space understand the need for brand guidelines. They help ... – and an understanding that historic loyalty isn’t necessarily enough. Strong, agile brand guidelines ringfence ... understand the need for brand guidelines. They help create a unified and distinctive identity for a business, ...

    Danny Philamond - 04/08/2022 - 09:46


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