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  1. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    Understanding where buyers were on their journey and serving up relevant content based on this. Understanding ...

    David Rowlands - 07/07/2022 - 12:35

  2. What makes a successful customer experience map? Four tips for customer-centric businesses

    their knowledge of your customers but also to help them understand the role they can play in providing ...

    Kerrie Malone - 11/07/2022 - 09:03

  3. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    With that in mind, we spoke to five B2B content experts to help you understand: The changing buyer journey, and what ...

    Daniela fernandes - 28/06/2022 - 11:36

  4. ABM is a marriage, not a fling

    customers over time. There’s lots of possibilities, but you need to dive into those accounts and understand ... strategy, hopefully my session can help you understand how “marriage” and “fling” are two different ... but valid marketing strategies and understand why for this account in particular I took the “marriage” ...

    Carolina Marino... - 24/06/2022 - 09:18

  5. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    tools to better understand engagement data and harness buying intent signals from across its website ... understands that solidifying this alignment will be the key to aggressive revenue growth in the years ahead.  ...

    David Rowlands - 08/07/2022 - 15:25

  6. What you missed at Ignite London

    “The psychological trick to the right message at the right time is understanding where your buyer ...

    David Rowlands - 13/07/2022 - 09:32

  7. Five features B2B companies should look for in a marketing automation software

    to understand the features that are most important for B2B companies investing in marketing automation. Here’s ... points to a prospect based on their behaviour, as a means of understanding how engaged ...

    Tom Ryan - 27/06/2022 - 16:15

  8. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and motivated at work. There is empathy and understanding and flexibility which makes me look forward to working ...

    David Rowlands - 07/07/2022 - 12:21

  9. News: Monthly roundup of new hires in B2B

    it underlines Matt’s inherent understanding of SEON’s core value.” Matt added: “My goal is to apply the lessons ...

    David Rowlands - 29/06/2022 - 12:38

  10. The secret to driving marketing ROI? Collaborate with your sales team

    is key, and in order to understand this effectively, you need the analytics in place.  Let’s take a closer ... business can access.  A lot of marketers produce content but don't truly understand how to measure ... between both teams, where everyone understands each other's contribution to what’s working and has ...

    Nikki Dawson - 13/06/2022 - 12:42

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