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  1. Everything you need to know about purpose washing

    to understand: The performance of B2B brands against a range of brand health indicators i.e., trust, ...

    Vanessa Cheal - 01/07/2022 - 10:01

  2. How to make intent data a cornerstone of campaign excellence

    the world of intent marketing is changing, the crucial need to understand different personas, and avoiding ... takeaways will be:  How to understand and target different personas to create personalised highly engaging ...

    Ben Beeching - 22/06/2022 - 10:11

  3. How to be creative in no ways that AI can

    understand the importance of testing and experimenting and leaving no ideas, good or bad, on the table. ...

    Jason Miller - 29/06/2022 - 09:09

  4. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    brand sentiment and outcomes from a single source, DISQO enables clients to deeply understand ... in the U.S. who were seeking to understand the value of their ad campaigns. They are dealing with the loss ... understand my advertising’s effectiveness across siloed platforms" Anne Hunter, VP product marketing, ...

    David Rowlands - 14/06/2022 - 10:03

  5. Education, consistency and patience: The keys to retaining your customers

    To make them a part of yours, it’s important to understand, in concrete terms, how to do so – and do ... But the journey is only beginning.  Does your customer actually understand how to use your product or service? You ... user-friendly or easy to understand? At what points does the communication fall flat or create confusion ...

    Rebecca Grimes - 06/06/2022 - 10:22

  6. How to build a successful and thriving community: A guide for SaaS businesses

    and maintaining a thriving community around your brand will help to:  Increase brand awareness. Understand your ... understand the importance of consistent maintenance as well as keeping customers up-to-date with changes ...

    Richard Conn - 15/06/2022 - 09:27

  7. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    to understand the benefits of Envoy for their businesses, but Envoy’s brand also needed to appeal ... to the audience as end-users. The audience would need to relate, understand and train employees on the software. ...

    David Rowlands - 14/06/2022 - 10:15

  8. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    listened to our largest customer base, CMOs, to truly understand what they needed and how we could support ...

    David Rowlands - 16/06/2022 - 15:23

  9. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    it drummed into us that good engagement is all about relevance: understanding our target audience, ...

    Clive Armitage - 22/06/2022 - 15:10

  10. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    long observed, their management may not fully understand the deeply-rooted nature of people’s ... insights into their situation, we fully understand when they ask: Why should we change? They have been ... there would be instant and company-wide understanding and embrace of the organisation’s new directions. Done ...

    Sue Mizera - 10/06/2022 - 08:58

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