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  1. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    was aimed at all of Stein IAS’ employees.  To understand the learning and development challenge at Stein ...

    David Rowlands - 14/06/2022 - 12:23

  2. How to make your B2B marketing more creative

    (for which, read “vaguer and harder to understand”). Usually, it’s the stakeholders. It’s not hard ...

    David McGuire - 13/06/2022 - 11:38

  3. Why the diversity of thinking will dominate the future of creativity in the experience economy

    empathy, understanding and the ability to create content that will grab people. Creativity that is formed ...

    Jason Fletcher - 10/06/2022 - 16:49

  4. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    with 20 port leaders to understand their challenges, and how this would relate to Trelleborg’s campaign, ...

    David Rowlands - 14/06/2022 - 11:03

  5. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    there will be no turning back!  Aviation manufactures are being challenged by airline operators trying to understand ...

    David Rowlands - 14/06/2022 - 09:49

  6. Steven Spencer-Steigner on the state of B2B brand building

    understanding that positive brand perception in the marketplace helps feed the sales cycle all the way from ... of their budget to support brand.  How do you measure brand?  The understanding of how brand building plays a role ...

    David Rowlands - 30/05/2022 - 14:49

  7. News: Who won big at the Elevation Awards?

    and an acknowledgment of the relationships built with our clients. The award is a validation that a deep understanding ...

    David Rowlands - 07/06/2022 - 16:57

  8. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    to achieving sustained growth.  To cater for customer demand, businesses must first understand what ... whether that’s fragmented tech stacks or outdated CRM systems. Understandably, sales, marketing ... Understanding the tech stack When different systems are cobbled together, your tech can’t work as one – and your ...

    Julie Lock - 06/05/2022 - 09:30

  9. Leveraging emotional science to build a better brand

    you’ll understand a new mindset and framework on how to measure and build more effective brands, why ... for understanding how brands build stronger emotional bonds with stakeholders and how it impacts business ...

    Mario Natarelli - 11/05/2022 - 12:51

  10. Going green: All things ESG with Deloitte’s James Oates

    From a marketing standpoint, it’s vital we all understand the issue, the importance of driving real ... it helps as a marketer to understand the science as best I can.We’re not climate scientists or specialists ... by trade – but the more I understand a project we’re working on or an issue, the better I can advise on how ...

    David Rowlands - 04/05/2022 - 09:11

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