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  1. Simon Daniels on the MOPs dos and don’t for 2022

    on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ... Understanding your customers’ needs and requirements- the keys to nailing personalisation Simon refutes the view ... to first party data: understand who your customers are so you can speak to those personas with messaging, ...

    David Rowlands - 25/01/2022 - 08:55

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    a business that understands the B2B marketing industry better than anyone, and at such a pivotal moment. ...

    David Rowlands - 26/01/2022 - 10:41

  3. Why increased customer privacy provides an opportunity for marketers

    with their customers by sending them relevant content. The average consumer may not understand that by selecting ... of the iOS15 privacy changes. You’ll need deliverability analytics to understand the health of your list ...

    Sam Holding - 26/01/2022 - 10:07

  4. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    anywhere  Understandably, 85% of creatives have experienced a change to their working environment during ...

    David Rowlands - 25/01/2022 - 12:33

  5. Much like comedy, good B2B marketing comes down to timing

    have a clearer understanding of where your customers and prospects are in terms of the buying cycle, ... The right message can show that you understand your customers, you’ve listened, you empathise ... of information and tracking behaviours, to understand your prospective audience and be able to target them ...

    Jon Clarke - 24/01/2022 - 10:22

  6. Three demand generation focus areas you need to know

    automation and demand generation has helped bridge this gap, helping marketers understand the buyer journey ... Understanding customer intent and engaging them throughout their journey will be critical for the success of B2B ... algorithms allows them to process big data in real-time and understand consumer behavior better than ever ...

    Satish Sadasivan - 21/01/2022 - 15:35

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