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  1. Five ways AI impacts demand generation

    that can create a better understanding of your leads, visitors and customers. For example, a company could ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    cases unlearns. They are proactive and understand the power of their privilege. They seek social justice ... understand and want to help for not just a better workplace, but for allowing those unheard ... that are inclusive to all and understands the impact to a diverse audience – create a diverse workforce – sounds ...

    David Rowlands - 12/01/2022 - 14:12

  3. Eight areas that marketing need to focus on to future-proof their 2022

    transcripts also provide an immediate understanding of changing customer needs.  7. Beyond keyword ...

    Kate Cox - 10/01/2022 - 15:16

  4. Improving CX with revenue enablement

    retaining and growing current customers. We understand from years of data that it is 5x more costly to find ... and understand the systems, feedback loops, and value streams that drive growth. Some organisations have already ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    in their teams skills; but in their own, becoming more data and digitally savvy to help understand where the new ... quickly. Keep learning and adapting, keep your finger on the pulse, use technology and understand your ... customer. Most importantly, understand their expectations of you! Tony Lamb, Data Strategy, Insight ...

    David Rowlands - 07/01/2022 - 15:27

  6. Practical magic: Cooking up a potion for success for your ABM programme

    contract", it’s time to move on to the account research. Understanding what makes an organisation tick ...

    David Rowlands - 07/01/2022 - 09:03

  7. Establishing the right goals in 2022 for small businesses

    and understand its realities Before marketers can put 2022 plans into place, it’s crucial to determine the type ... to be dialed in before you can begin working toward that goal. Without understanding where your business ... business, understanding the realities of that journey, and ensuring everything is in place (or will be) ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. Five of the best digital marketing strategies B2B can learn from B2C

    Understanding the medium’s enduring appeal, the workspace communication company decided to blur the lines ... exactly who its users are, understand how they’re using the platform and, crucially, work out how ... DocuSign with tons of different customer profiles, a partner that helps you understand, segment and create ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  9. News: New hires in B2B

    expertise in devising and delivering award winning marketing campaigns, a deep understanding of digital ...

    David Rowlands - 21/12/2021 - 09:09

  10. Five predictions on data changes to future-proof your 2022

    is ‘what will we do now?’. How are we supposed to understand our customers and future proof our tech stack ...

    Jon Clarke - 20/12/2021 - 12:01

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