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  1. Annabel Rake on the importance of sustainability in marketing

    for both business and employees. “I see my role as CMO to understand where our business has been, to shine ... and remain central to our brand to this day. Understanding that has helped our brand remain relevant over ... time.” Learning from others and understanding your client: Where to start when trying to be more ...

    David Rowlands - 02/12/2021 - 08:50

  2. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    starts with data: orchestrating it into a format that sales and marketing can understand where to focus ...

    David Rowlands - 10/12/2021 - 11:46

  3. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    in their role. As a marketer you have to understand what the different teams in your organisation actually do, ...

    David Rowlands - 10/12/2021 - 10:37

  4. Everything you need to know to create a high-converting B2B product page design

    to understand how visitors are interacting with your site. User testing is key to knowing what your customers ... customers to test out your site. Do they understand what you do and what you’re offering as soon ... for product pages aimed at a B2B audience, as they’ll understand how best to use their words to convince ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. How CogniClick can personalise your content for ABM success

    sales, I understand how sales work,” Helen outlines; “sales only want content if it’s going to make ...

    David Rowlands - 09/12/2021 - 11:58

  6. The big lie of thought leadership in B2B

    to understand the flow of influence on a given topic or in a certain field. In this thought leadership analysis ... described above will help us understand what type of content will really engage the interest of our target ... leadership research also generates value in the distribution phase.  With this research we understand ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Why your competitors are creating content in clusters (and why you should too)

    Google’s machine learning algorithm, RankBrain, are enabling search engines to understand the context ... This helps crawlers (the eyes and ears of search engines) to understand what your pages are about and how ...

    Kerrie Malone - 06/12/2021 - 09:28

  8. The tautology of marketing operations job titles

    to be highlighted as being addressed. Even we MOps types understand the importance of branding! Should ...

    Simon Daniels - 03/12/2021 - 08:47

  9. Why SMBs are looking for guidance and support from B2SB marketers

    serve a broader national and international market. Challenges include understanding different cultural ... understanding different cultural nuances, language barriers, time zone differences, and adapting pricing ...

    Dan Gliatta - 29/11/2021 - 09:25

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    Octagon, and the robust, comprehensive understanding of their brand that this represents, is the extent ... this philosophy, takes the understanding of brand way beyond logos and graphic Identities. Yes, these are part ... the literal “steps” that we have long used to craft brand promises and messages. This unique understanding ...

    Sue Mizera - 01/12/2021 - 10:47


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