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  1. Marketing Simply In An Era Of Complex Products

    to customers in a simple, palatable way that allows them to understand your solution’s business and personal ...

    Cliff Guy - 04/11/2021 - 13:02

  2. ABM Census: Where B2B marketers are at, and where they’re heading

    over 100 B2B marketers to understand where they’re at with their ABM campaigns, comparing the results ... to last year’s annual census. With that in mind, we surveyed over 100 B2B marketers to understand where ...

    Jason Taylor - 02/11/2021 - 15:38

  3. The 360-degree customer view: What does it mean and how can you actually achieve it?

    but they will help you to truly understand your customers, and, by default, how to keep them happy. If you can ... understand that there’s other parts of that organisation that are coming in that aren’t your core contact?” ...

    David Rowlands - 04/11/2021 - 11:22

  4. Driving growth through CX

    have experienced when interacting with any part of the business, a thorough understanding ... to ensure they play a part in a company’s growth, instead of its competitors. Understanding that intelligent ...

    James Frampton - 01/11/2021 - 10:02

  5. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    to discuss her latest book, Customer Insight Strategies: How to Understand Your Audience and Create ... we can understand our existing customers, therefore helping to retain and develop them, ... of the buying journey now happens online. This means we need to understand the buying journey and establish who ...

    David Rowlands - 28/09/2021 - 13:42

  6. Agile marketing can be your enabler of opportunity

    The teams are typically small and meet regularly to collaborate, perhaps on a daily basis. Understanding ...

    Steven Cozens - 12/10/2021 - 10:45

  7. ABM expert Robert Norum on how to run your ABM pilot

    programme: The first step is understanding the target account universe in terms of what accounts you want ... on contacts: understanding their structure, strategy and what they’re wrestling with as an organisation to try ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  8. Approaching a new CMO role: An interview with Eric Schou

    cloud-native technologies and traditional infrastructure to understand exactly what drives user experiences ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  9. Kate Owen on how multifaceted ABM can be applied across higher education

    different sectors, but more broadly leads to a better “understanding of competitor approaches in ways ...

    David Rowlands - 19/10/2021 - 16:26

  10. 6 reasons why it’s important for marketing to understand finance

    should rush to give a virtual hug to your nearest finance person, it is important to understand finance. ... That means both understanding what drives financial performance as well as dealing with the finance bods. ... on discover 6 reasons why it’s important for marketing to understand finance. The bean counters are coming ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment


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