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  1. Kate Owen on how multifaceted ABM can be applied across higher education

    different sectors, but more broadly leads to a better “understanding of competitor approaches in ways ...

    David Rowlands - 19/10/2021 - 16:26

  2. 6 reasons why it’s important for marketing to understand finance

    should rush to give a virtual hug to your nearest finance person, it is important to understand finance. ... That means both understanding what drives financial performance as well as dealing with the finance bods. ... on discover 6 reasons why it’s important for marketing to understand finance. The bean counters are coming ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  3. Marketing automation implementation- where to begin?

    and associating assets with campaigns. Running onboarding sessions with the team to ensure everyone understands ...

    Tom Ryan - 14/10/2021 - 15:23

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    this into product design, community support, communications campaigns, etc; all with HighKit’s deep understanding ... to refine your understanding of customer motivations. You should be looking at what drives in-market ... and understand the full range of rational and emotional variables as the customer sees and describes them.”  Our ...

    Sue Mizera - 13/10/2021 - 09:49

  5. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    enough in common to understand one another,” Matt elaborates, “but enough difference to be highly ... taking enough time to understand “the culture, capability piece, the ways of working and how to bring ...

    Lucy Gillman - 08/10/2021 - 10:04

  6. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    Wipro understands the clients’ needs and demands in order to provide them with the best CX (a ... and client teams to understand views on the ground. Taking a holistic approach to talent For Bonnie, “talent ... consider why they'd want to work for you. “Candidates need to understand how they'll fit ...

    Lucy Gillman - 01/10/2021 - 09:45

  7. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ... impede the reader’s understanding by trying to be ‘too clever,’ especially by “sacrificing clarity ... to make your writing as easy to understand as possible. Remember your readers will usually skim rather ...

    Lucy Gillman - 01/10/2021 - 14:20

  8. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    and optimise: understand if and when reps are engaging with professional training, how effectively ...

    Lucy Gillman - 01/10/2021 - 12:37

  9. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    with some of the innovators themselves. We’ll seek to understand what these people are doing that’s so ...

    David Rowlands - 01/10/2021 - 12:38

  10. News: durhamlane and Cyance launch new report

    meaningful engagements: Understanding my challenges (71%) and educating me on how to overcome them (69%). ... understand what their prospects are researching, consuming and sharing. This will help B2B marketers ... to understand their business challenges and design helpful content that provides actionable insights ...

    Anonymous (not verified) - 29/09/2021 - 11:44


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