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  1. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    The reason for these glowing reports? In our view, HighKit gets cyclists! HighKit deeply understands ... HighKit thoroughly, profoundly understands cycling’s 'why?' While they surely know ... and technology in their offering; emotionally delivering empathy and understanding in their service, communities ...

    Sue Mizera - 15/09/2021 - 11:07

  2. It’s easy to judge, right?

    marketers that understand the blood, sweat and fierceness that goes into the work that you do, they do every ...

    Matt Garisch - 15/09/2021 - 09:41

  3. Does diversity training actually work?

    and their founders understand the importance of D&I. Larger organisations tend to deprioritise unconscious bias ... understand the impact of unconscious bias on the business.” She mentions that many organisations that contact ...

    David Rowlands - 13/09/2021 - 13:57

  4. The Future is Connected: Understanding the core ingredients to Customer Experience success

    Master- Data Strategy, Insight & Intelligence   Click below to watch now! The Crocodile ...

    Jack Mann - 07/06/2021 - 12:16

  5. Why you need to take the next step in your relationship (with HR)

    and as a business, we need to understand that the talent that is out there – our recruitment pool – is as important ... that marketers have always said is ‘nobody understands us. They don’t understand the challenges we have.’ Well, ... departments. It’s always a positive when other functions have a deeper understanding of the value ...

    David Rowlands - 09/09/2021 - 08:59

  6. Part 2: Auditing a brand may make B2B consider brand building

    return on investment, they will understand the driver. In the end, much may come down to the ownership ...

    Mercè Cozens - 07/09/2021 - 15:05

  7. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    this? Barbara says: “What is the purpose and goal? And then you understand the motivator. That’s ... from other brands.  She continues: “So you really need to understand their goal of what do they need ... to understand what the roadmap is, how to use your product in a certain way, and then understand how you ...

    David Rowlands - 02/09/2021 - 09:58

  8. Part 1: This is the audit that every B2B business needs right now

    (yes, an audit to the rescue). The B2B brand audit A brand audit helps marketers to understand where ...

    Mercè Cozens - 02/09/2021 - 09:44

  9. Transformation through messaging and engagement: An interview with Gary Hurry

    to invest significant energies into thought leadership and help the world understand and navigate through ... where people now understand and are even starting to place an economic value on their data and how ...

    David Rowlands - 31/08/2021 - 09:37

  10. News: DMA creates career personality quiz on International Youth Day

    personality-based questions by helping them understand what job types might fit their qualities. After users receive ...

    Kavita Singh - 26/08/2021 - 13:36

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