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  1. Barbara Stewart on nailing your CX in 2022

    been four clicks of a button?” It doesn’t stop there. As she maintains, emotional drivers are higher ...

    David Rowlands - 18/01/2022 - 08:48

  2. twogether on winning Gold for ‘Best use of direct mail’

    inspiration, happiness and fun,” he continues. The more marketing can bring emotive drivers into what they do, ...

    David Rowlands - 21/12/2021 - 15:26

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    an annual marketing plan. What is new, however, is the nature of the drivers that MM offers: intimacy ... How powerful, how different is this from the focus of most marketing plans? What other drivers allow ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Driving growth through CX

    disruptions, and closures, customer-centricity will serve as a lead value driver. Now is the time ... Maximising the convenience offered to consumers is a powerful driver of CX. In fact, PwC research found ... customer-centricity will serve as a lead value driver. Now is the time for businesses to revisit their strategic ...

    James Frampton - 01/11/2021 - 10:02

  5. ABM expert Robert Norum on how to run your ABM pilot

    into what makes a sector tick, the key business drivers and paying points. To zoom further in, as you come ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  6. 5 things you need to know about the future of CX

    thrived amid disruption revealed customer experience (CX) as a key driver to success and signals the road ... companies thrived amid disruption revealed customer experience (CX) as a key driver to success and signals ...

    David Rowlands - 04/10/2021 - 15:35

  7. How employee engagement can help B2B organisations grow

    engagement is now widely regarded as one of the key drivers for the growth of B2B organisations. It has been ... increase organisational effectiveness, and many other key business drivers. Employee engagement refers ... is now widely regarded as one of the key drivers for the growth of B2B organisations. It has been proven ...

    Braja Roy - 15/09/2021 - 12:22

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    is the nature of the drivers that MM offers: intimacy and insights into your customers’ motivations ... of most marketing plans? What other drivers allow you to manage motivations, anticipate needs ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Are B2B marketers ready to be growth drivers?

    their role to be growth drivers. Read this report to find out why. 2021 Growth Marketing Maturity Study ... to their enterprises. As they continue their progression from sales enablers to growth enablers to growth drivers, what ... driver More than 35% of respondents now consider their role to be Growth Drivers. More than 35% ...

    Jack Mann - 20/08/2021 - 12:36

  10. How to use humour in your B2B content (and how not to)

    of the times friends sent me a link to the surreal splatter-gore training video (yes, really) Forklift Driver ...

    David McGuire - 20/09/2021 - 11:07

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