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  1. How and why marketing must drive sustainability

    as these generations become employees and customers? Most of Gen Z – currently aged between 9 and 24 – are willing ...

    David Rowlands - 11/01/2022 - 08:47

  2. twogether on winning Gold for ‘Best use of direct mail’

    example of unforgettable direct mail to say the least. 2022- the age of direct mail? With gift automation ... rely on a spray and pray approach. In the age of hybrid working, marketing has to use direct mail ...

    David Rowlands - 21/12/2021 - 15:26

  3. Five of the best digital marketing strategies B2B can learn from B2C

    tailored messaging is a must in this day and age. Otherwise, in such a saturated space, it’s just spam.  ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    2.0.  A prime example of why this will be the age of the great B2B rebranding: Coming full circle As we ...

    Sue Mizera - 01/12/2021 - 10:47

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    in the age of the internet. Enter user generated content. What is user-generated content? User-generated ... effectiveness in this way isn’t such a reach in the age of the internet. Enter user generated content. anonymous ...

    John Allen - 17/11/2021 - 08:39

  6. Unconventional ways of getting customer insight

    their needs now or in the future. But is the age of the whitepaper survey dead and should we now be finding ... But is the age of the whitepaper survey dead and should we now be finding different sources of data? We’ve pulled ...

    Kate Cox - 15/11/2021 - 09:25

  7. How to realise the full potential of sustainability marketing

    between sustainability scores and brand equity value. In the age of authenticity and transparency, ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    as they always do? We are in the “era of relevance” – the age of “make it personal to me.” A 2018 US study showed ...

    David Rowlands - 19/11/2021 - 10:26

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    men and women, ages 35-55, participated in hour-plus, in-depth interviews via Zoom, in the autumn ... Freedom from means escape from daily work, boredom, life, ageing, weight gain, and corrective surgery. As if cycling ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Driving growth through CX

    for businesses to revisit their strategic models in an age where customer loyalty is fundamental in the pursuit ... models in an age where customer loyalty is fundamental in the pursuit of profit. anonymous user Blog ...

    James Frampton - 01/11/2021 - 10:02

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