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  1. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    for the tools and machinery sector – which has already seen great success in testing the channel and partnering ...

    David Rowlands - 02/03/2023 - 13:50

  2. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    staying front of mind to engage with your target audience is vital. Yes, the ‘tried and tested’ B2B ...

    David Rowlands - 27/02/2023 - 15:13

  3. Eight essentials for a successful global marketing rebrand

    valuable and will help you prioritise accessibility across all your markets.  6. Test the messaging ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Live reaction: Can ChatGPT write your B2B copy?

    it to come up with something more original and maybe even usable. So far, I’ve tried… Prompt: “Write edgy B2B ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Why marketing operations is the foundation of a successful modern marketing team

    of marketing data, the ideal aim is to power rapid delivery of usable and accurate intelligence; allowing teams ... individuals to use data for testing, learning, and firing their creativity; with organisational leaders ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. Account-Based Marketing Research Report

    are senior marketers utilizing in their ABM approach? Which tried-and-tested methods are most successful? ...

    Jerusa Calliste - 23/11/2022 - 09:42

  7. The 7-Step Guide to Sales Acceleration for B2B Marketers

    revenue. Packed with insights, examples and best practices, these tried and tested strategies provide ...

    Jerusa Calliste - 23/11/2022 - 09:54

  8. Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

    of short-termism in a bear market – and how to overcome them and build a brand that will stand the test of time. ...

    Jerusa Calliste - 24/11/2022 - 12:46

  9. Five ways you can ensure your prototype gets you big time investment

    it at Netflix in Reed Hastings’ insightful No Rules Rules.  3. Test and test again That way you understand your ... lies you need to be test and learn-focussed. By doing this you will be able to ruthlessly prioritise ...

    Martin Brierley - 29/09/2022 - 10:24

  10. How marketers can achieve personalisation without third-party data

    on prospects reaching out to sales. Customers prefer to do product research or testing online, and contact ... platform (CDP) to store their data, another platform to analyse it, and a third platform for testing ...

    Adam Greco - 05/09/2022 - 16:24


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