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  1. Barbara Stewart on nailing your CX in 2022

    likens this to an extension cord: a series of unplugging and replugging to get your operational framework ...

    David Rowlands - 18/01/2022 - 08:48

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    content to engage with prospects. B2B brands can also utilise user generated content to boost marketing ...

    Richard Conn - 07/01/2022 - 12:30

  3. Christelle Fraysse on the importance of a solid CRM system

    messages and utilising data from CRM to deliver personalised communications that customers will ...

    David Rowlands - 16/12/2021 - 12:19

  4. Six B2B industries that should be leveraging marketing automation

    for utilising offline channels, such as trade shows and exhibitions.Because of this, you might be mistaken ...

    Tom Ryan - 14/12/2021 - 08:58

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    be using it, and how you can utilise it to boost marketing effectiveness. It may be something you’re ...

    John Allen - 17/11/2021 - 08:39

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    reasonably extensively. It concerns the well-known 60/40 split of brand and activation campaigns- 50/50 split ...

    Sue Mizera - 01/12/2021 - 10:47

  7. 11 words to delete from your B2B copy

    replace them. In today’s ultra-competitive digital content landscape, marketers must utilise every ... on LinkedIn, or in the Propolis Executions and Campaigns Hive. I hope you find this satisfying.) Utilise When ... – be banished forever to Room 101, “utilise” is the one we chose. And with good reason. “Utilise” is everywhere ...

    David McGuire - 18/11/2021 - 16:34

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    they are only utilising 60% of their martech potential. The survey cites multiple reasons for martech’s ... under-utilisation and lack of full exploitation such as:  The complexity and (in)compatibility of martech offerings. ...

    Sue Mizera - 19/11/2021 - 09:34

  9. 7 inbound marketing tools in B2B marketing you should be using in 2021

    many different marketing tools to utilise, it can be easy for marketers to lose sight of their strategy ... the top ones to start utilising. First things first: What is inbound marketing? Inbound marketing ... month. The platform gives businesses over 500 prebuilt automations that utilises email marketing, CRM, ...

    Kavita Singh - 15/07/2021 - 11:29

  10. Universal identity resolution is a myth. It’s also a bad idea

    behaviors across all platforms, audiences and activity is critical to measurement – and, by extension ...

    Ray Kingman - 05/11/2021 - 09:31

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