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  1. A linguistic exploration of the name Propolis

    of, the polis, city or community. For which I thought the meaning was absolutely, perfectly spot ...

    Sue Mizera - 15/12/2021 - 09:24

  2. The tautology of marketing operations job titles

    as the eagle-eyed will spot that I’ve held this title myself, my only excuse being I didn’t choose it! Also, I quite ...

    Simon Daniels - 03/12/2021 - 08:47

  3. Four game-changing insights driving customer acquisition in a digital world

    But there are other (and cheaper) ways to do this too such as: Spotting companies that are warming to your brand ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and using thought leadership to address specialist issues which may otherwise fall into media blind spots ...

    Andrew Mildren - 02/11/2021 - 15:10

  5. Kate Owen on how multifaceted ABM can be applied across higher education

    Summer vacation revenue: renting rooms for summer schools, conferences, etc. Securing and delivering new ...

    David Rowlands - 19/10/2021 - 16:26

  6. Agile marketing can be your enabler of opportunity

    performance, the easier it is to spot opportunities to chase after. Once we know how to identify ...

    Steven Cozens - 12/10/2021 - 10:45

  7. How to use humour in your B2B content (and how not to)

    Streets or Click, Baby, Click spots, you’re probably the only person in B2B who hasn’t. So why don’t we ...

    David McGuire - 20/09/2021 - 11:07

  8. How to lead score like a boss

    and then you’ll be able to use that feedback to help inform what's going to be that sweet spot that you’re ...

    David Rowlands - 17/09/2021 - 15:40

  9. 5 marketers share their top tip for creating a consistent brand

    brutally honest with yourself and your team. You may have spotted a genuine information need, but have you ...

    David Rowlands - 06/09/2021 - 10:29

  10. Top 7 B2B inclusion and diversity campaigns and initiatives

    and that is their only criteria. HP launched four ‘Reinvent Mindsets’ ad spots targeted at African Americans, women, ...

    Kavita Singh - 25/08/2021 - 11:11

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