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  1. How storytelling can enhance the customer experience

    and subsequent passing on of information. Which makes story telling the perfect vehicle for marketers. Stories ...

    Oliver Matejka - 01/03/2017 - 16:29

  2. ANALYSIS: Time for a change in commercial vehicle marketing?

    Branding 10831 news/archive/analysis-time-change-commercial-vehicle-marketing    The once thriving ... decades, so when the Commercial Vehicle Show (CVS) was cancelled just three months before it was due ... was the largest ever, with over 600 exhibitors showcasing the newest vehicles and equipment from the top names ...

    a12admin a12 - 13/05/2009 - 00:00

  3. CASE STUDY: 'Let's go to work' wins Best use of advertising for Volkswagen's commercial vehicles

    Commercial Vehicles (VWCV). Operating 68 dedicated van centres VWCV market to all businesses requiring total ... makes three marques of commercial vehicle and offers servicing, after-sales support, customisation, ... is populated by market leaders of commercial vehicles and is built on service and quality rather than price ...

    a12admin a12 - 06/11/2008 - 00:00

  4. ANALYSIS: Commercial vehicle brands rev up their marketing

    Branding The UK is obsessed with the car. So are UK businesses. We investigate commercial vehicle ... and commercial vehicles- this is a tough market in which to compete. The automotive sector is saturated ... and commercial vehicles, marketers categorise sales in one of two ways: low volume purchases or large fleet ...

    a12admin a12 - 19/08/2005 - 00:00

  5. 4 emerging content technologies in B2B marketing

    within that vehicle.” Watch his full session here! How is marketing’s technology stacking up? ...

    Kavita Singh - 18/05/2020 - 14:16

  6. Awards case study: Find out how Edelman helped Mitsubishi Aircraft Corporation to hold an outstanding air show

    of communications platforms. Called “Space Where It Matters," the campaign was a vehicle through which Edelman ...

    Kavita Singh - 14/05/2020 - 10:11

  7. Awards case study: Read about Digital Radish's hyper-personalised ABM campaign with an ROI of 2567%

    analytics from the data collected from customer’s vehicles, identifying cost levers and unlocking revenue ... streams. The challenge of next-generation vehicles More and more, telematics devices are being installed ... in new vehicles at the production stage with OEMs such as Mercedes-Benz and Ford all striving for a range ...

    Kavita Singh - 28/11/2019 - 17:21

  8. Ford launches TV campaign to highlight its role in keeping businesses moving

    farmers and brands such as Sky and RNLI, all using Ford’s commercial vehicles. Backbone of Britain | Ford ... in with the Commercial Vehicle show at the NEC in Birmingham. In a note to Ford employees, Stuart Rowley, president ... at Ford of Europe, said: “With the strength and importance of the Ford commercial vehicle (CV) line-up ...

    Molly Raycraft - 29/04/2019 - 14:35

  9. B2B Awards 2019 winners

    personal with the world's biggest vehicle manufacturers’ for Masternaut by Digital Radish Silver: ‘EY ...

    Jason Taylor - 27/11/2019 - 16:49

  10. Vodafone and Earnest launch Alexa skill and podcast

    and the future business opportunities of 5G. The series will also explore topics such as: autonomous vehicles ...

    Molly Raycraft - 26/07/2019 - 12:23

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