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  1. The importance of brand personality in B2B – and how to find yours

    oranges and reds; from sleek sedans to off-road vehicles; from sailing and golf to paragliding and steep ...

    Sue Mizera - 11/09/2019 - 09:50

  2. Xero launches first TV-led campaign

    shows a car tyre being changed while the vehicle is driving on two wheels. Actor Peter Capaldi tells ...

    Molly Raycraft - 24/04/2019 - 10:10

  3. Food for thought: 4 great takeaways from Ignite 2019

    marketing vehicle for 2020 will be social, followed by video and mobile. 80% of all global internet searches ...

    Rebecca Ley - 18/07/2019 - 10:17

  4. Europcar Group rebrands to become Europcar Mobility Group

    and comparison platform. The company has also strengthened its vehicle rental offering by acquiring low-cost car ... rental leader Goldcar, and German vehicle rental company Buchbinder. Caroline Parot, CEO of Europcar ... developments, using the strength of our historical business and number one position in vehicle rental. The name ...

    Rebecca Ley - 30/05/2018 - 11:38

  5. Hard work and harmony – all in a day’s work at the DMA Awards judging

    Commercial Vehicles- Crafter Agency: Proximity London Client: Volkswagen Commercial Vehicles Winners ...

    Joel Harrison - 15/10/2018 - 16:25

  6. Malvertising: What it is and what marketers can do to prevent it

    to invite clicks, making them the perfect vehicle for a malware attack. How does malvertising get online? ...

    Neal Thoms - 07/06/2019 - 15:01 - 1 comment

  7. Learn from the best. Top 10 B2B campaigns of the last 10 years

    Vehicles by RLA Group (2007) The campaign: As part of Volkswagen Commercial Vehicle’s multichannel ... communications manager, Volkswagen Commercial Vehicles 4. ‘Camp network’ for Microsoft by Rebel  Virals (2008) ...

    Jessica McGreal - 09/06/2014 - 10:28

  8. Cogent acquires NC Creative to boost B2B proposition

    communications firm NC Creative. NC Creative’s clients include Volvo Bus, Sandvik and the Commercial Vehicle ...

    Molly Raycraft - 11/01/2019 - 09:55

  9. With great power comes great responsibility: choose 
your B2B micro-influencer wisely

    connects the vehicle manufacturing and maintenance supply chain, has achieved impressive results using ... by Motor Trend’s key sponsors, such as global car parts supplier JEGS, to repair or modify the vehicles ... should be careful to avoid creating content that has very obviously been produced as the vehicle ...

    Roberta Fuke - 14/01/2019 - 09:15

  10. B2B e-commerce: Innovate or die

    of connected devices in today’s world means that appliances and vehicles can easily be commerce-enabled. What ...

    Darin Archer - 15/03/2019 - 11:46 - 1 comment

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