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  1. Ford partners with Team Sky

    The multi-year deal means Ford’s latest vehicles will feature in Team Sky’s Grand Tour events, the Tour de ... environment. “As we embark on our racing programme, Ford’s range of vehicles will play a vital role for Team ...

    Alex Clarke - 02/02/2016 - 11:03

  2. Awards case study: How Couchbase's ABM campaign generated $1.5m sales pipeline through deep audience insights

    in a new category was a huge challenge. Objectives ABM had already been identified as a potential vehicle ...

    Alex Clarke - 16/11/2017 - 10:51

  3. The news in pictures: July/August 2011

    gallery/news-pictures-julyaugust-2011 The news in pictures: July/August 2011 0 anonymous user Creative Volkswagen Commercial Vehicles ... to celebrate 60 years of VW Commercial Vehicles ABB has turned to augmented reality to demonstrate its ... solutions for railway applications Vehicle hire company Northgate have created two new cartoon characters; ...

    Anonymous (not verified) - 10/10/2011 - 17:02

  4. What Manufacturers Can Learn From The Recent Tesla Recall

    founder, Elon Musk, later issued a tweet stating “Some confusion in media reports today. No Tesla vehicles ... are being physically recalled by Tesla”. The confusion lies in the fact that the vehicle can receive ... software updates via a Wi-Fi connection, without the need physically for the vehicle to be returned. ...

    Farzad Henareh - 23/01/2014 - 17:34

  5. Manufacturing marketers report greater content marketing success

    of content marketing vehicles, with 78% of respondents reporting that they used these channels. Video ...

    Charlotte Woolard - 04/11/2016 - 18:00

  6. Demand generation

    across to the people that matter most within the industry. Cost per lead These are a powerful vehicle ...

    Cliff Guy - 03/10/2016 - 11:13

  7. Client vs. Customer: Your Mindset Matters

    Automotive specialists can improve a new “client’s” FUTURE vehicle care and driving experience. The most ... for the driver such as side air bags not present in older vehicles, modifying sunvisors or the steering column ...

    Rob Wolfe - 23/08/2012 - 17:49

  8. Deeper than demographics –‘mindset marketing’ is where the opportunity is

    are triggered to shop for a new vehicle by professional reasons such as a promotion or pay rise; so using our ... to the people we knew would be likely to buy a new vehicle: those who have just moved up the career ladder. ...

    Henry Clifford-Jones - 15/09/2016 - 15:16

  9. BRANDING NEWS: O2 brands Techie cars

    has enlisted the Vehicle-wrapping firm Sign Language to brand cars for its O2 Techies SME technical ... in the distinctive O2 branding for the advertising photo shoot. Further vehicles then arrived to the Sign Language ... vehicle bays, were branded in the design and then delivered straight to the O2 Techies to get them ...

    a12admin a12 - 25/11/2009 - 00:00

  10. Awards case study: How Radix Communications got its message across with a content marketing board game

    was the ideal creative vehicle for the agency's core message, as it is a striking, tactile and fun content ... game and sent copies to just 32 key contacts. A board game was the ideal creative vehicle for its core ...

    Paul Snell - 15/03/2017 - 16:55

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