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  1. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    organisation? Is forging a world-class brand as important as it is for, say, a tech vendor? LC: I think it’s ...

    Kavita Singh - 18/06/2021 - 11:52

  2. Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

    the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out standardised campaigns for all ... – a way in which both Vendor and Partner thrive. This report will show you how. Let’s be real. When ... it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out ...

    Jack Mann - 21/01/2021 - 09:22

  3. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    they want to engage with vendors. Today’s B2B customers have come to expect a different experience – one ...

    Jack Mann - 05/07/2021 - 13:00

  4. 4 tips for tackling data and insight in your ABM programme

    this technology to buy, and I do think people end up getting confused. Sadly, vendors are giving their full-on ...

    Kavita Singh - 09/07/2021 - 15:49

  5. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    agnostic and always look to expand your vendor relationships because you never know which one is going ...

    Kavita Singh - 09/07/2021 - 16:53

  6. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    vendors themselves. Remember when marketing your tech was a simple affair? IT departments were almost ... of telling ‘human’ stories. How vendors are reaching the new breed of tech buyer. Four lessons for tech ... marketers, from vendors themselves. “Everyone is interested in human stories – just think about the content ...

    Jack Mann - 01/06/2021 - 14:51

  7. Can you outsource your sales team?

    for success outside of what the OS vendor will pay for their SDRs could be a great motivational factor. ...

    Satish Sadasivan - 28/06/2021 - 13:50

  8. Why your martech is failing (and how to fix it)

    struggling to get to grips with your martech tools, talk to the vendor behind your solution to find out ...

    Kerrie Malone - 17/06/2021 - 12:51

  9. Beyond Translation: Shifting to a Global-Focused Messaging Strategy

    not be able to accept any applications from agencies or MarTech vendors. Your personal data: The data we ...

    Jack Mann - 21/04/2021 - 14:51

  10. What is a customer data platform and how does it fit into B2B?

    Once you confirm that you’re in need of a CDP, it’s important to start looking at which vendor ...

    David Rowlands - 08/06/2021 - 10:06

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