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  1. Top sales intelligence tools in B2B marketing

    are made even before they contact a vendor/supplier for the required product or service.” The game-changer ... ‘connected’ buyer, close to 65% of buying decisions are made even before they contact a vendor ...

    Kavita Singh - 10/05/2021 - 17:15

  2. B2B marketing: Why it’s all about a B2i experience

    the relationship between a vendor and its products. It can be a transactional selling experience which ...

    Paul Stoddart - 05/05/2021 - 11:48

  3. Why martech vendors are so crap

    Customer experience Marketing technology Is your martech vendor letting you down? If your vendor ... what we wish we’d tell our martech vendors, but are too polite.  While many martech vendors ... into what they feel vendors should be doing better. The returns were extremely thought-provoking. Those ...

    Kavita Singh - 04/05/2020 - 14:11

  4. News: B2B Marketing 2021 Martech Awards shortlist announced! Who’s made the cut this year?

    ‘Best UK-founded martech vendor’ to ‘Best digital content programme’ to ‘Best use of marketing ... the shortlist is Lead Forensics with a total of three nominations including ‘Martech vendor of the year’, ... ‘UK-founded martech vendor of the year’ and ‘Best use of martech for demand generation’. With two nominations ...

    Kavita Singh - 08/03/2021 - 16:57

  5. Last post: An ode to a publication that shaped an industry

    There was no powerful supply-side of vendors and agencies advocating and promoting their products and services. And too ...

    David Rowlands - 01/04/2021 - 10:17

  6. Awards case study: Find out how Marketo used tech advances and events to take home vendor of the year

    Marketing technology Learn how Marketo achieved vendor excellence through its networking events, ... loyalty. Marketo aimed to achieve vendor excellence and commercial success, using cases and testimonials from ... a standout vendor.  Tech enhancements In September 2019, Marketo enhanced its Engage ABM Essentials platform ...

    Kavita Singh - 30/03/2020 - 09:32

  7. What you missed out on at B2B Marketing Get Stacked 2021!

    Martech Awards on each day, with coveted awards such as ‘Martech vendor of the year’, ‘Best use of martech ...

    Kavita Singh - 29/03/2021 - 12:55

  8. Folloze named as a growth stage vendor in new account based marketing report

    research firm Forrester Research as an emerging ABM vendor.  Forrester included the ABM platform ... as a ‘growth vendor’ provider within the personalisation segment in its “New Tech: Account-Based Marketing ... Forrester included only 26 vendors that address core ABM technology segments including ABM platforms, ...

    Kavita Singh - 06/03/2020 - 13:38

  9. Insights from the UK’s highest performing agencies

    or lifecycle marketing. “The partner landscape has been impacted significantly by Covid – vendors that respond ...

    David Rowlands - 24/03/2021 - 16:40

  10. How can tech marketers cut through the noise?

    We will sadly not be able to accept any applications from agencies or MarTech vendors. Your personal ...

    Jack Mann - 04/01/2021 - 12:10

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