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  1. Agency, vendor… or something else? What’s in a name for B2B marketers? asks Agent3

    agencies, vendors… and anyone else). It was easy to understand the landscape, what everyone does, and where ... agencies morphing wholesale into vendors, and whilst this hasn’t happened quite at that scale, we ... as a vendor with a small services team on the side to help clients deploy and get the best out of its platform. ...

    Joel Harrison - 18/02/2020 - 09:27

  2. Why content agility matters for B2B marketers

    and personalise that experience. Technology vendors are responding with new tools. For instance, it’s now possible ...

    Kieron McCann - 16/03/2021 - 14:48

  3. How to fast-track your ABM success in 2021

    We will sadly not be able to accept any applications from agencies or MarTech vendors. Your personal ...

    Jack Mann - 18/12/2020 - 14:53

  4. How to build a world-class ABM campaign

    worth looking into what martech you could leverage – whilst there are a lot of vendors out there, ...

    David Rowlands - 05/03/2021 - 14:40

  5. How to build a relationship with your tech vendor

    Marketing technology You won’t be successful with martech without support from your vendor. Molly ... and budget to purchase new platforms and you’re finally getting to grips with integration. Then your vendor ... goes cold.  This frustrating journey is likely to sound familiar. A lack of vendor support was cited ...

    Kavita Singh - 19/11/2019 - 12:44 - 1 comment

  6. B2B events in 2021: What changes lie ahead?

    vendors in terms of developing event-based tech solutions. BrightTalk aside, has the martech sector risen ...

    Kavita Singh - 23/11/2020 - 14:20 - 2 comments

  7. Ignite London 2020 Session: The 2020 martech stack – what’s important now

    turned vendor Kirsty Dawe, Webeo The 2020 martech stack – what’s important now: Lessons from a marketer ... turned vendor- Kirsty Dawe, Webeo   Click below to watch the session now! Webeo ...

    Jack Mann - 01/07/2020 - 14:25

  8. News: Episerver acquires Optimizely

    and experimentation vendor Optimizely.  Details of the acquisition were not disclosed. The transaction is expected ... in 2018. Last year, Epierver acquired personalisation vendor Idio and commerce vendor Insite Software. Jay ... management platform Episerver has acquired delivery and experimentation vendor Optimizely.  Details ...

    Kavita Singh - 09/09/2020 - 13:31

  9. Martech stream

    June The 2020 martech stack – what’s important now: Lessons from a marketer turned vendor Kirsty Dawe, ...

    Jason Taylor - 29/06/2020 - 11:35

  10. A look into 2021: Reintroducing physical events with Chris Wickson

    be sure to make that the priority, and then you can focus on a vendor to supplement your event needs. He ... with the content they’re putting out. It gives you a chance to see how companies are using those vendors ... virtual event, then the costs from venues and all those costs goes into production and a vendor.” Virtual ...

    Kavita Singh - 14/01/2021 - 12:02

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