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  1. Awards case study: Learn how Webeo earned £800k in revenue across 50 customers in less than 2 years

    Marketing technology Find out how Webeo took home the award for UK-founded martech vendor ... by running Webeo for clients if needed.  Many vendors don't engage but Webeo actively encourages ... for UK-founded vendor of the year and Emerging vendor of the year  at the B2B Martech Awards 2020.  Check out ...

    Kavita Singh - 31/03/2020 - 10:13

  2. Sales Enablement

    Section 5: Cut out all the leg work in evaluating tech vendors and go with our top vendor picks Section 6: ...

    scotty - 04/11/2020 - 16:47

  3. The same, only more so: The key factors driving changes to the buyer landscape have been intensified by the lockdown

    and be influenced by vendors. A huge problem for vendors is that they are simply being disintermediated from ... 20% of their time in front of vendors. And you may be only one of several that were talking to. Today, ... is just a fond memory.) Now, buyers have even more time to self-educate, even less exposure to vendors ...

    Iain Halpin - 15/06/2020 - 13:54 - 2 comments

  4. The moment of truth for B2B marketing

    for technology remains undimmed- but vendor sales and marketing teams aren't keeping in step with what ... communication from vendors. 44% say buying teams are internally more disconnected than ever. 40% worry ... they're losing touch with new ideas from vendors. 60% say ABM content is valuable when it comes ...

    Jack Mann - 20/10/2020 - 09:01

  5. News: Confirmit appoints Tobi Andersson as chief product officer

    General B2B marketing Market research and customer experience SaaS vendor Confirmit has appointed ... experience SaaS vendor Confirmit has appointed Tobi Andersson in a new role as chief product officer.  ...

    Kavita Singh - 20/08/2020 - 10:22

  6. Establishing an ABM strategy

    of technology vendors that also have an important services organisation, or which are providing their technology ... and suggests a dilution of objectives. The suspicion prevails that some ABM vendors are able to distract some ... a significant number of technology vendors that also have an important services organisation, or which ...

    Kavita Singh - 25/11/2020 - 15:40 - 1 comment

  7. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    marketing efforts in Webeo, we’ve seen a step up. As a vendor of business website personalisation, we’re ...

    David Rowlands - 07/12/2020 - 08:47

  8. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    where Lenovo is one of at least 10 vendors (including IBM, Dell, HP and Oracle) targeting resellers ... + storage + networking). This is a highly-competitive market where Lenovo is one of at least 10 vendors ...

    Kavita Singh - 26/11/2020 - 14:34

  9. A practical guide to building B2B buyer personas

    for the vendor and the budget. *Caveats: Specific individuals may occupy overlapping roles. For example, a user ...

    Adam Ortlieb - 26/11/2020 - 18:23

  10. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    events where most attendees are vendors or competitors (i.e. people who wish to sell to DigiPlex) ...

    David Rowlands - 26/11/2020 - 12:46


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