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  1. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    marketing efforts in Webeo, we’ve seen a step up. As a vendor of business website personalisation, we’re ...

    David Rowlands - 07/12/2020 - 08:47

  2. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    where Lenovo is one of at least 10 vendors (including IBM, Dell, HP and Oracle) targeting resellers ... + storage + networking). This is a highly-competitive market where Lenovo is one of at least 10 vendors ...

    Kavita Singh - 26/11/2020 - 14:34

  3. A practical guide to building B2B buyer personas

    for the vendor and the budget. *Caveats: Specific individuals may occupy overlapping roles. For example, a user ...

    Adam Ortlieb - 26/11/2020 - 18:23

  4. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    events where most attendees are vendors or competitors (i.e. people who wish to sell to DigiPlex) ...

    David Rowlands - 26/11/2020 - 12:46

  5. News: Mike Housley joins Serendipity2 to accelerate growth

    platform vendor Cyance, which was developed in 2007. Earlier in his career, Housley established DMS ... is the co-founder of account-based intent platform vendor Cyance, which was developed in 2007.  Peter said: “Mike ...

    Kavita Singh - 28/10/2020 - 10:33

  6. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    software vendor provides them with at least a free month’s trial of their services to see if it’s a good ...

    Sam Bocetta - 17/11/2020 - 11:20

  7. Marketers worried martech vendors will expose their company to GDPR risks

    Data Some 80% of marketers are concerned their organisation is at risk because their tech vendor ... their organisation is at risk because their tech vendor is not GDPR compliant anonymous user News United Kingdom ...

    Molly Raycraft - 06/08/2018 - 15:25

  8. Innovation stream

    martech: A vendor’s guide Buying MarTech can be tricky business thanks to the dizzying array of products ...

    Jason Taylor - 23/04/2020 - 16:44

  9. The intricacies and benefits of customer data platforms

    they should assess the organisation’s unique position, existing frameworks and technology. With vendors ... vary greatly. What are the benefits of a CDP? Despite the variety of CDP solutions, most CDP vendors ... vendors, a CDP may still require support from other technologies in the tech stack (every technology has ...

    Jason Skelton - 06/07/2020 - 10:59

  10. 5 ways to boost your channel partner recruitment strategy

    Effectively, a channel partner programme is a sales network, so vendors must be providing a solid value ...

    James Taylor - 02/11/2020 - 13:26


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