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  1. Marketing automation vendors not helping marketers keep jobs

    to the bottom line, marketers feel vendors are falling short with campaign-based reporting instead of insights ... The key findings also found MAP vendors are failing to innovate on their reporting capabilities ...

    Rebecca Ley - 03/04/2018 - 11:24

  2. A primer on B2B go-to-market (GTM) strategy

    the problem.  Decision: the prospect has identified a strategy and is culling a list of potential vendors ...

    Adam Ortlieb - 19/10/2020 - 10:44

  3. Growth marketing: all hype and no trousers?

    self-guided in their research and invisible to vendors. This process has been re-energised by Covid, ...

    Joel Harrison - 18/10/2020 - 19:34

  4. Is growth marketing the future for ambitious B2B marketing leaders?

    agencies or MarTech vendors Sign me up! ...

    Jack Mann - 24/09/2020 - 15:49

  5. 97% of B2B decision-makers know which vendor they want before selection process

    Strategy General B2B marketing B2B decision-makers almost always have a preferred vendor in mind ... a ‘champion’, who lobbies on behalf of the winning vendor. And more than half the time, the opinions ... told the report: “The decision is often made even before the selection process for a new vendor ...

    Paul Snell - 24/01/2018 - 13:00

  6. 5 ways to use structured data in B2B marketing

    decidedly empty. The event is still a lead gen staple for a lot of B2B organisations. Whether it’s a vendor ...

    Luke Budka - 20/10/2020 - 13:36

  7. Emotion in B2B content: First, do your research

    the wrong tech vendor. My experience of making actual life-or-death decisions is pretty much zero (and given ... enterprise chooses the wrong tech vendor. My experience of making actual life-or-death decisions is pretty ...

    David McGuire - 05/10/2020 - 10:05

  8. B2B Marketing's ABM opinion leaders

    are typically supplyside (i.e. agencies or vendors), but not exclusively.  ABM expert practitioners: ...

    Kavita Singh - 14/09/2020 - 10:33

  9. Taking on the tech vendors: A new breed of marketing agency

    Marketing technology A rising number of agencies are moving into tech vendor territory. Victoria ... them’, many agencies are looking to counteract this shift by becoming tech vendors themselves. The result ... consideration.” Earnest: Advantages over tech vendors Earnest’s navigation into the tech space came through its ...

    Alex Clarke - 11/10/2017 - 10:11

  10. Decision-makers look to opinion-based material when searching for vendors

    for vendors, according to research. In contrast, only 58% indicated data and factual information contributed ... IT decision-makers. Nearly 48% suggested vendors could improve content available to buyers by incorporating research. ... Some 47% also agreed dedicated topic websites would make a vendor’s content more accessible to them. ...

    Molly Raycraft - 06/10/2017 - 12:15

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