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  1. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ... revenue growth and long-term brand development and ensure both teams are clear on what the sales ...

    John Cheney - 17/01/2022 - 10:01

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    I managed marketing strategy for large tech brands. After that, I co-found a milkshake and dessert shop ... from. Brands who jump on socio-political issues for the sake of getting in front of people are quickly ... noticed vs. those who do a consistent job of creating a brand that has a true purpose for driving change ...

    David Rowlands - 12/01/2022 - 14:12

  3. News: Susan McKay joins Dun & Bradstreet as international CMO

    including brand and traditional and digital marketing initiatives. Susan joins Dun & Bradstreet from ...

    David Rowlands - 13/01/2022 - 16:19

  4. News: Radix Communications employees take over the company

    Content marketing Teams and resourcing Master- Brand & Content Strategy Internal & ... to brand and content strategy. Check out Propolis now! B2B technology copywriting agency is now owned ... Master- Brand & Content Strategy ...

    David Rowlands - 11/01/2022 - 16:43

  5. Eight areas that marketing need to focus on to future-proof their 2022

    Reachdesk caught my eye  as it warehouses your branded merchandise or sources it directly for you ... skills required to execute.  5. Brand, emotion and future buyer targeting  I love the work LinkedIn ... for marketing  investment . We’ve been working with radio as our B2B branding medium of choice over the last 18 ...

    Kate Cox - 10/01/2022 - 15:16

  6. How and why marketing must drive sustainability

    trust by expressing our brand in a way that connects with our customers’ needs and reflects our culture. ...

    David Rowlands - 11/01/2022 - 08:47

  7. Improving CX with revenue enablement

    and expect less friction in their engagement.  Now insert disruptive brand story, like Uber or Amazon…. ...

    Adam Mincham - 10/01/2022 - 09:12

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    content to engage with prospects. B2B brands can also utilise user generated content to boost marketing ... a business virtual phone. A virtual phone system is cloud-based, connects to CRM software and allows your ...

    Richard Conn - 07/01/2022 - 12:30

  9. What’s in store for B2B marketing in 2022?

    These issues will impact every business whether they ship physical goods or virtual ones. Businesses will map ... simply, an experience gap is when a brand promises something, but then the experience doesn’t live up ... the experience gap.  Brands could make a promise about quick and reliable services, the best prices, the highest ...

    David Rowlands - 07/01/2022 - 15:27

  10. Designing a digital marketing strategy

    strategy including: Are your USPs defined and your identity clear? How is your brand perceived, and your ...

    Daniela fernandes - 07/01/2022 - 11:32


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