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  1. How to bridge the sales and marketing alignment gap – once and for all

    required changes to marketing and sales campaigns that are visible to all. Crucially, a CRM system is both ...

    John Cheney - 17/01/2022 - 10:01

  2. What’s in store for B2B marketing in 2022?

    of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... Expect 2022 to be a year that will be a candidates’ market, and a year that can present great ...

    David Rowlands - 07/01/2022 - 15:27

  3. Five ways your marketing team can stand-out in your business

    emails or help tidy-up a sales presentation. We’re similarly trying to move away from that traditional, ... distant sales-marketing relationship. In this changing landscape, how can marketing become more visible ... self-service decisions and purchase intent is visible, so the influence in the buyer’s journey through ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. twogether on winning Gold for ‘Best use of direct mail’

    the brand back in the hands of the buyer.”  Timing was no exception. “We know that presents are in high ...

    David Rowlands - 21/12/2021 - 15:26

  5. Five predictions on data changes to future-proof your 2022

    for additional syncing, Unified IDs present an opportunity for the marketing industry to thrive in a cookie-less ...

    Jon Clarke - 20/12/2021 - 12:01

  6. Christelle Fraysse on the importance of a solid CRM system

    visibility of the sales pipeline and communication to date, as well as the ability to track performance ... and make required changes to marketing and sales campaigns that are visible to all – a more streamlined ...

    David Rowlands - 16/12/2021 - 12:19

  7. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    on the side of a building, an email, or some slides presented at an event) but it’s what else they experience, ... LG: What are some of the common hurdles you face when trying to make your brand present throughout ...

    David Rowlands - 10/12/2021 - 10:37

  8. A linguistic exploration of the name Propolis

    it is a rare enough word that it is present only in the enormous, unabridged Liddell and Scott Greek-English ...

    Sue Mizera - 15/12/2021 - 09:24

  9. Everything you need to know to create a high-converting B2B product page design

    employee visibility when they transitioned to remote work or allowed their mobile workforce to collaborate ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. Why your competitors are creating content in clusters (and why you should too)

    to help you to rise up the rankings and increase your organisation’s visibility amongst its audience.  ...

    Kerrie Malone - 06/12/2021 - 09:28

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