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1. Eight essentials for a successful global marketing rebrand

   first No matter how inclusive you’ve tried to be with your brand messaging and visual identity, ... or visual impairments – globally, more than 2 billion people have a near or distance vision impairment, ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

2. Editor

   (audio/video/written/visual). · Create thought leadership content for senior marketing leaders. · Contribute to the level ...

   Jennie Barrick - 21/09/2022 - 13:09

3. Analyst

   all different formats (audio/video/written/visual). · Create thought leadership content for senior ...

   Jennie Barrick - 21/09/2022 - 13:08

4. Brand guidelines: When should you start breaking the rules?

   They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ... a consistent tone of voice and point of view. They don’t just define and connect multiple visual elements, ...

   Danny Philamond - 04/08/2022 - 09:46

5. News: Leading tech marketing and PR agency Harvard launches new brand and design service

   branded content campaign; and creating a new visual identity and brand experience for Cisco-led innovation ...

   David Rowlands - 22/07/2022 - 11:43

6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   The creative concept and hero campaign visual honored the core insight of a dynamic healthcare ecosystem, ... dimensionalizing the notion of B2E. The resulting ecosystem visual- a series of interconnected circles and nodes ... effects and gradients to build depth, nuance and connection. Since its conception, the visual has taken ...

   David Rowlands - 14/06/2022 - 11:16

7. Why the diversity of thinking will dominate the future of creativity in the experience economy

   talent Forget the traditional ‘power pair’ creative duos focused on visual arts and language. It’s time ... pair’ creative duos focused on visual arts and language. It’s time to think outside the box ...

   Jason Fletcher - 10/06/2022 - 16:49

8. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

   and the geekiness of the methodologies with visuals that made the deep analytics of the papers feel more accessible ... custom visuals throughout the reports and promotions instead of using stock photography or basic ...

   David Rowlands - 14/06/2022 - 10:03

9. Everything you need to know about purpose washing

   their purpose visually. Are they displaying overused and familiar stock images of trees, blue skies, or flowers ...

   Vanessa Cheal - 01/07/2022 - 10:01

10. Education, consistency and patience: The keys to retaining your customers

    on their preferences and learning style, someone might do better with a visual graph, audio recording, or video. If you ...

    Rebecca Grimes - 06/06/2022 - 10:22

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