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1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

   staying front of mind to engage with your target audience is vital. Yes, the ‘tried and tested’ B2B ...

   David Rowlands - 27/02/2023 - 15:13

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   it.  To the CEO’s credit, he understood that it was the brand that would energise his staff, improve ... was documented in significant improvements in employee and customer satisfaction and in new contracts vs. ...

   Sue Mizera - 27/02/2023 - 15:39

3. News: Recent research sheds light on the state of PR in B2B

   and CEO is vital. Separate meetings will help keep things clear, so that when it comes to assessing ...

   David Rowlands - 08/02/2023 - 14:40

4. A new year, a new set of priorities: Tackling your 2023 budget

   improve your overall CX. 4. Analyse your creativity It’s easy to forget that the recipients of every ...

   Oliver Budworth - 25/01/2023 - 14:36

5. Eight essentials for a successful global marketing rebrand

   and priorities, but consistent goals and transparent metrics are vital across every region. And if you have them, ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

6. Revenue operations manager

   they are constantly optimised to improve win rates in partnership with Sales and Marketing Ultimate ownership of B2B ... for ensuring B2B Marketing data is GDPR compliant Lead business process innovation and continuous improvement ... transformation, industry best practices and manage constant change and continuous improvement Strategic ...

   Jennie Barrick - 12/01/2023 - 15:20

7. Why marketing operations is the foundation of a successful modern marketing team

   managers — or to use Brinker’s catchier term, ‘maestros’ — are gaining recognition as vital for keeping ... this burden. Improving access to amalgamated and granular performance insight will equip CMOs with hard numbers ... for increasing confidence and enthusiasm around data-fuelled marketing. Arguably more vital is empowering ...

   Harriet Durnfor... - 14/11/2022 - 11:17

8. Senior marketing researcher

   Propolis will then allow members to improve upon the areas that need attention. In addition to this, ... to improve their marketing. Contribute to the level of engagement on Propolis by proactively posing questions ...

   Jennie Barrick - 01/12/2022 - 09:19

9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   paths. Still, a B2B marketer’s role is vitally important as teams must be present in a relevant ... their own respective paths. Still, a B2B marketer’s role is vitally important as teams must be present ...

   Mary Gilbert - 21/11/2022 - 11:12

10. Inside Intent Data: Unlocking Demand Generation Results

    organizations in the UK and US are using intent data today- and what you can do to improve on your own intent ...

    Jerusa Calliste - 23/11/2022 - 09:47

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