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  1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    staying front of mind to engage with your target audience is vital. Yes, the ‘tried and tested’ B2B ...

    David Rowlands - 27/02/2023 - 15:13

  2. Eight essentials for a successful global marketing rebrand

    the ingredients to a smooth global marketing rebrand from the importance of tech to being mindful of the language ... – a business with employees, customers and partners across Europe, Asia and the US. Here are seven ingredients ... and priorities, but consistent goals and transparent metrics are vital across every region. And if you have them, ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. News: Recent research sheds light on the state of PR in B2B

    and CEO is vital. Separate meetings will help keep things clear, so that when it comes to assessing ...

    David Rowlands - 08/02/2023 - 14:40

  4. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    paths. Still, a B2B marketer’s role is vitally important as teams must be present in a relevant ... their own respective paths. Still, a B2B marketer’s role is vitally important as teams must be present ...

    Mary Gilbert - 21/11/2022 - 11:12

  5. Why marketing operations is the foundation of a successful modern marketing team

    managers — or to use Brinker’s catchier term, ‘maestros’ — are gaining recognition as vital for keeping ... for increasing confidence and enthusiasm around data-fuelled marketing. Arguably more vital is empowering ... ongoing data use.  As the importance of data continues to grow, technologists will only become more vital ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    as a whole by providing a vital perspective and insights that otherwise would likely not be available. ...

    Joel Harrison - 21/11/2022 - 10:29

  7. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    of a winning B2B brand experience. Where all six ingredients were delivered upon, organisations were not only ... newly important ingredients that any winning B2B brand must include. 1. Consistently deliver on time ... barrier.  There are many examples of brands delivering against the six newly important ingredients ...

    Jonathan Turner - 20/07/2022 - 09:29

  8. Perfecting pipeline management to boost B2B sales

    Today’s B2B sales and marketing environment is challenging and a sustainable flow of sales is vital ... alignment between sales and marketing in this regard is vital in maximising the impact of each team. ... to benchmark performance. Build a clearer picture with CRM Pipeline management tools play a vital role ...

    John Cheney - 13/07/2022 - 11:22

  9. The importance of brand personality in B2B – and how to find yours

    differentiation, thus providing essential insights into a company’s direction and future vitality. Consumer ...

    Sue Mizera - 25/08/2022 - 14:16

  10. How your peers are measuring marketing operations

    “you can’t manage what you can’t measure”, it’s vital that MOps teams have a set of metrics that can ... and qualitative feedback are all vital. Just make sure, in addition, that you know your chickens. Many thanks ...

    Simon Daniels - 25/07/2022 - 10:08


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