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  1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    staying front of mind to engage with your target audience is vital. Yes, the ‘tried and tested’ B2B ...

    David Rowlands - 27/02/2023 - 15:13

  2. News: Recent research sheds light on the state of PR in B2B

    and CEO is vital. Separate meetings will help keep things clear, so that when it comes to assessing ...

    David Rowlands - 08/02/2023 - 14:40

  3. Eight essentials for a successful global marketing rebrand

    and priorities, but consistent goals and transparent metrics are vital across every region. And if you have them, ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    paths. Still, a B2B marketer’s role is vitally important as teams must be present in a relevant ... their own respective paths. Still, a B2B marketer’s role is vitally important as teams must be present ...

    Mary Gilbert - 21/11/2022 - 11:12

  5. Why marketing operations is the foundation of a successful modern marketing team

    managers — or to use Brinker’s catchier term, ‘maestros’ — are gaining recognition as vital for keeping ... for increasing confidence and enthusiasm around data-fuelled marketing. Arguably more vital is empowering ... ongoing data use.  As the importance of data continues to grow, technologists will only become more vital ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    as a whole by providing a vital perspective and insights that otherwise would likely not be available. ...

    Joel Harrison - 21/11/2022 - 10:29

  7. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

    is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP ...

    Daniela fernandes - 31/08/2022 - 11:32

  8. News: The B2B Marketing Awards shortlist announced!

    for Adobe, by Agent3 'Feel the impulse of the next generation' for CUPRA UK, by Graymatter REPLY ... for CUPRA UK, by Graymatter REPLY 'It’s the end of the weld.' by Gravity Global 'Long Live ...

    David Rowlands - 23/08/2022 - 09:55

  9. Why the moon landing began with good branding

    asked President Kennedy. “I’m helping put a man on the moon, Mr President,” replied the janitor. Perfect ...

    Sue Mizera - 03/08/2022 - 09:59

  10. Perfecting pipeline management to boost B2B sales

    Today’s B2B sales and marketing environment is challenging and a sustainable flow of sales is vital ... alignment between sales and marketing in this regard is vital in maximising the impact of each team. ... to benchmark performance. Build a clearer picture with CRM Pipeline management tools play a vital role ...

    John Cheney - 13/07/2022 - 11:22


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