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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   marketing, communications, and culture, their Brand Octagons hanging on their walls as inspiration, ...

   Sue Mizera - 09/03/2023 - 11:16

2. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   a buyer is ready is both art and science. But most importantly, it can’t be pushed. One has to create ...

   Mary Gilbert - 21/11/2022 - 11:12

3. How to unlock green growth

   communicated by balancing science (a fact-based understanding of stakeholder needs), art (the articulation ... A state-of-the art branding strategy can help organisations embrace the topic of sustainability and help activate ...

   Anonymous (not verified) - 16/09/2022 - 11:16

4. Data from digital marketing teams plays a crucial role in driving the bottom line for business

   this isn’t easy. Unlocking the value of data is both a science and an art. RevOps: aligning teams ...

   Susan McKay - 12/09/2022 - 08:36

5. Events are the catalyst to your customer journey: An interview with JR Sherman

   driver, JR is well versed in the art of events as a tool to fuel the funnel – but that’s not to say ...

   David Rowlands - 08/09/2022 - 09:34

6. News: The B2B Marketing Awards shortlist announced!

   'Sound advice' for Sage, by twogether 'The art of cells' by Transiris 'The new ... 'The art of cells'  by Transiris 'You don't know Philly' by Jellybean 10. Best use ...

   David Rowlands - 23/08/2022 - 09:55

7. News: Leading tech marketing and PR agency Harvard launches new brand and design service

   branding offering, H:LAB. Bringing together the science and art of branding by combining Harvard’s ...

   David Rowlands - 22/07/2022 - 11:43

8. Why the diversity of thinking will dominate the future of creativity in the experience economy

   talent Forget the traditional ‘power pair’ creative duos focused on visual arts and language. It’s time ... pair’ creative duos focused on visual arts and language. It’s time to think outside the box ...

   Jason Fletcher - 10/06/2022 - 16:49

9. It’s time for B2B organisations to catch up on personalisation

   making a business purchase.  B2C organisations have mastered the art of personalised approaches that can ...

   Kieron McCann - 31/05/2022 - 10:25

10. What does it mean to be a thought leader?

    Visions, Tim is well versed in the art, or rather science, of thought leadership. Using science-backed ...

    David Rowlands - 23/05/2022 - 14:20

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