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  1. Events are the catalyst to your customer journey: An interview with JR Sherman

    digital waters. But that’s not JR’s experience. As he outlines, the move to digital brought with it ‘crazy ...

    David Rowlands - 08/09/2022 - 09:34

  2. Forget everything you (think you) know about ABM

    into a single account. That’s resulted in some frustration from sales teams and a watering down of the ABM ...

    David Rowlands - 18/08/2022 - 15:17

  3. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    range of services include catastrophic event restoration, water and flood damage restoration, fire ...

    David Rowlands - 08/07/2022 - 15:25

  4. How to make your B2B marketing more creative

    new – that we really believe in – only to have it watered down or rejected outright the first time ...

    David McGuire - 13/06/2022 - 11:38

  5. Ignite USA: A baptism in employer brand

    into traditional recruitment marketing waters, employer brand has evolved into a targeted approach: “Are you ...

    David Rowlands - 12/05/2022 - 14:50

  6. The Croc on winning Gold for ‘Best use of creative’

    just have ‘a place in B2B marketing. It should drive it. When we raise the water level, we raise ...

    David Rowlands - 03/05/2022 - 08:42

  7. Why B2B needs to invest in the metaverse

    The investments are eye-watering: Meta is spending $10 billion a year on its Facebook Reality Labs division ...

    Martin Brierley - 21/03/2022 - 15:01

  8. Choosing and using visualisations

    datasets. Not to mention the small fact of the majority of the Earth’s surface being water. Sometimes ...

    Tobias Sturt - 10/03/2022 - 09:32

  9. David McGuire on creating stand-out content in 2022

    to be from a brand that you already feel warm and friendly with.” For Lianna, test out the waters before you ...

    David Rowlands - 08/02/2022 - 09:27

  10. Barbara Stewart on nailing your CX in 2022

    found in marketing waters, for Barbara, CX starts in the c-suite. “They have to own the vision. ...

    David Rowlands - 18/01/2022 - 08:48

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