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  1. Barbara Stewart on nailing your CX in 2022

    found in marketing waters, for Barbara, CX starts in the c-suite. “They have to own the vision. ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

    David Rowlands - 11/01/2022 - 08:47

  3. A bridge over troubled water: how to link sales and marketing

    Marketing department Optimising the way sales and marketing teams work together and collaborate for go-to-market (GTM) success has long been a key consideration for B2B businesses. Aligning these two departments is vital to building a more powerful busine ...

    Kevin O' Regan - 30/03/2021 - 10:18

  4. 4 product launch failures and what we can learn from them

    computer display in the form of eyeglasses was originally targeted at consumers but with an eye-watering ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  5. Three psychological pitfalls marketers should avoid in 2021

    the pandemic has all but eliminated the small talk and water-cooler conversations that play a key role ...

    Norman Guadagno - 20/07/2021 - 11:06

  6. What is connected TV and how can it be used in B2B marketing?

    to get it done. The most basic advice is jump in and test the water – learn and plan proactively ...

    Kavita Singh - 02/06/2021 - 10:52

  7. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    to the ‘water-cooler’ moments that have largely been denied to us over the past year – the chance to chat ...

    Iain Halpin - 01/06/2021 - 14:07

  8. Repeat success in your B2B marketing with the power of revenue attribution

    the answer to all your prayers, and it can only reveal so much of the iceberg under the water’s surface. Some ... compass for B2B waters.  In summary B2B attribution can help you assign value and give credit where credit ... floating above the water’s surface.  Propolis: Growth Are you interested in learning more about growth ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  9. The importance of branding for B2B in 2021

    including larger businesses? Did it still help drive clear water between us and our competitors? ... it still help drive clear water between us and our competitors? And was the number of businesses who cared ...

    Kate Cox - 08/04/2021 - 12:03

  10. Xylem uses Manchester City campaign to highlight 'water complacency'

    Content marketing Creative Water technology company Xylem has teamed up with Manchester City ... for a multimedia campaign to educate football fans on the risks posed by water complacency. The campaign, developed ... reality projection of the future landscape if water issues continue. These risks include lack of access to clean ...

    Molly Raycraft - 01/03/2019 - 10:16

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