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  1. How and why marketing must drive sustainability

    cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

    David Rowlands - 11/01/2022 - 08:47

  2. 4 product launch failures and what we can learn from them

    computer display in the form of eyeglasses was originally targeted at consumers but with an eye-watering ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  3. Repeat success in your B2B marketing with the power of revenue attribution

    and it can only reveal so much of the iceberg under the water’s surface. Some parts of the customer journey ... compass for B2B waters.  In summary B2B attribution can help you assign value and give credit where credit ... floating above the water’s surface.  Propolis: Growth Are you interested in learning more about growth ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  4. Three psychological pitfalls marketers should avoid in 2021

    the pandemic has all but eliminated the small talk and water-cooler conversations that play a key role ...

    Norman Guadagno - 20/07/2021 - 11:06

  5. The importance of branding for B2B in 2021

    including larger businesses? Did it still help drive clear water between us and our competitors? ... it still help drive clear water between us and our competitors? And was the number of businesses who cared ...

    Kate Cox - 08/04/2021 - 12:03

  6. Xylem uses Manchester City campaign to highlight 'water complacency'

    Content marketing Creative Water technology company Xylem has teamed up with Manchester City ... for a multimedia campaign to educate football fans on the risks posed by water complacency. The campaign, developed ... reality projection of the future landscape if water issues continue. These risks include lack of access to clean ...

    Molly Raycraft - 01/03/2019 - 10:16

  7. What is connected TV and how can it be used in B2B marketing?

    to get it done. The most basic advice is jump in and test the water – learn and plan proactively ...

    Kavita Singh - 02/06/2021 - 10:52

  8. Unsplash launches image-based advertising for brands

    such as Google, Harley Davidson, Square, The Honest Company, and Boxed Water. Unsplash for Brands is still in its ... platforms such as Google, Harley Davidson, Square, The Honest Company, and Boxed Water. anonymous user News ...

    Kavita Singh - 18/12/2019 - 11:27

  9. Bridging the gap between marketing and sales during Covid-19

    gardeners, not relay racers. We all plant the seeds together, water and fertilise it, and it is our job ... and watering it, it takes away the linear approach of thinking about our leads. Q: What’s the key to breaking ...

    Kavita Singh - 21/07/2020 - 10:40

  10. Virtual team management and motivation

    expectations for everyone concerned. Not everyone will take to this new world like a duck to water – some ...

    Jason Taylor - 06/04/2020 - 09:30

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