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  1. A B2B martech superstar is born as Demandbase acquires Engagio

    comparisons have limited value, but Marketo certainly benefited from being given the clear water and remit ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  2. A guide to B2B marketing in 2020… by Charles Dickens

    to meaningful audience interactions, are still able to inspire eye-watering results. The winter of despair: ...

    Roger Wilks - 20/04/2020 - 16:31

  3. Awards case study: How Really B2B's campaign for Kettyle Irish Foods (part of the Linden Food Group) won gold for three awards

    these mouth-watering burgers marry the very best and most flavourful cuts of beef, laced with the indisputable taste ...

    David Rowlands - 26/11/2020 - 08:29

  4. Awards case study: How Hep2O increased relevance and consideration among plumbers and heating engineers with influencer marketing

    a roundtable at the Water Poet in Shoreditch, London, to discuss the biggest challenges and opportunities ... This was supported by influencers posting UGC teaser content from the Water Poet discussion to generate awareness ... day: 5 December Water Poet discussion: 25 March SotN video launch: 7 May Post event promotion of video ...

    Paul Snell - 28/11/2019 - 16:41

  5. 11 quick self-help tips to influence (sales) people

    with a personalised approach through the funnel. 11. You can lead a horse to water, so do it You can lead a horse ... to water but you can’t make it drink. This saying is applicable to sales. “In marketing, we can never ...

    Anonymous (not verified) - 12/11/2019 - 16:47

  6. Morton Fraser launches 'Welcome to Clarity' video campaign

    by jargon, too many options and a surprisingly tall bill that would make your eyes water.” How to measure ...

    Kavita Singh - 13/09/2019 - 10:26

  7. 10 B2B TV adverts to inspire you in 2019

    Advert- Less time on accounting, more on what you love 3. Xylem – The Changing Room Water technology ... water issues. If you’re a football fan you may be interested to see Sergio Agüero, David Silva and Ilkay ... Gündoğan grace the screen and learn about water (maybe not so much if you’re a Man United fan, although ...

    Molly Raycraft - 22/05/2019 - 10:39

  8. Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships

    in known markets may be a fish out of water when entering new territory. And this applies both to companies ...

    Joel Harrison - 28/08/2020 - 15:14

  9. Do B2B brands need purpose anyway?

    more water—the ultimate product benefit—so they stay fitter and live longer. Your brand purpose ...

    Allister Frost - 07/09/2020 - 14:11

  10. B2B Marketing ABM training courses and workshops

    to develop an effective, water-tight strategy for collaborating, communicating and working with sales to make ...

    Cliff Guy - 06/11/2018 - 11:54

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